Analysis
The estimated $25,000 debt load here aligns with typical marketing programs in Minnesota, but the earnings trajectory tells the more interesting story. While first-year figures for comparable programs hover around $49,400—essentially the state median—this program shows graduates reaching $64,425 by year four. That's a significant jump that narrows the gap with Minnesota's marquee programs like the University of Minnesota-Twin Cities, which starts graduates at nearly $60,000.
The debt-to-earnings ratio of 0.51 suggests manageable loan payments, assuming your child lands in the typical range for Minnesota marketing graduates. Nationally, this field sits around $45,000 for first-year earnings, so the Minnesota market appears notably stronger. The four-year earnings figure is actual reported data from Hamline's graduates, which provides a concrete data point amid the estimates—these alumni are finding their footing and seeing substantial salary growth after that initial year.
The real question is whether Hamline specifically can deliver that trajectory for your child. The school's 90% admission rate and strong Pell enrollment suggest accessibility rather than selectivity, which matters less for marketing than the connections and internship opportunities you can access through Saint Paul's corporate base. If the estimated starting salary holds true and the debt stays near $25,000, you're looking at a reasonable investment—but verify that career services actively places students in meaningful marketing roles, not just retail management positions that won't support that debt comfortably.
Where Hamline University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Hamline University | — | $64,425 | — |
| University of Minnesota-Twin Cities | $59,609 | $76,482 | +28% |
| University of St Thomas | $50,563 | $66,692 | +32% |
| Minnesota State University-Mankato | $44,780 | $63,775 | +42% |
| University of Minnesota-Duluth | $53,800 | $63,722 | +18% |
Compare to Similar Programs in Minnesota
Marketing bachelors's programs at peer institutions in Minnesota (21 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $48,311 | $49,439* | $64,425 | $25,000* | — | |
| $16,488 | $59,609* | $76,482 | $22,750* | 0.38 | |
| $14,436 | $55,495* | — | $45,406* | 0.82 | |
| $43,160 | $55,158* | $59,070 | $18,735* | 0.34 | |
| $14,318 | $53,800* | $63,722 | $25,000* | 0.46 | |
| $40,454 | $52,732* | $52,354 | $25,000* | 0.47 | |
| National Median | — | $44,728* | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Hamline University, approximately 40% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 17 similar programs in MN. Actual outcomes may vary.