Est. Earnings (1yr)
$41,363
Est. from TX median (10 programs)
Est. Median Debt
$25,832
Est. from national median (79 programs)

Analysis

Looking at comparable communication programs across Texas, graduates typically earn around $41,000 in their first year—which positions this program right at the state median. The estimated $25,800 in debt produces a manageable 0.62 debt-to-earnings ratio, meaning total borrowing equals roughly seven months of first-year salary. For reference, the national median debt for this major sits slightly lower at $24,625, suggesting borrowing here may run somewhat higher than typical.

The reality check: Texas's flagship programs and top-tier private universities report significantly stronger outcomes, with graduates at UT Austin, TCU, and SMU earning $48,000 to $52,000 annually. That $7,000-$10,000 gap persists from year one and compounds over a career. Similar programs in Texas suggest debt loads averaging under $22,000, which would create more breathing room for graduates entering a competitive field where networking, unpaid internships, and geographic flexibility often matter as much as credentials.

For a family evaluating this investment, the key question is whether Hardin-Simmons offers distinct advantages—strong industry connections in Texas markets, meaningful internship pipelines, or a tight alumni network—that justify both the cost premium and the less competitive earnings trajectory compared to larger state universities. Without those differentiators, families might find better value at programs producing comparable peer outcomes with lower debt burdens.

Where Hardin-Simmons University Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Compare to Similar Programs in Texas

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Texas (24 total in state)

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SchoolIn-State TuitionEarnings (1yr)*Earnings (4yr)Median Debt*Debt/Earnings
Hardin-Simmons UniversityAbilene$31,686$41,363*$25,832*
Southern Methodist UniversityDallas$64,460$51,828*$65,215$19,750*0.38
Texas Christian UniversityFort Worth$57,220$48,053*$66,005$24,148*0.50
The University of Texas at AustinAustin$11,678$47,972*$65,345$20,995*0.44
University of HoustonHouston$9,711$42,472*$49,794$23,800*0.56
The University of Texas at ArlingtonArlington$11,728$41,703*$50,879$22,639*0.54
National Median$39,794*$24,625*0.62
* Estimated from similar programs

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Hardin-Simmons University, approximately 38% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 10 similar programs in TX. Actual outcomes may vary.