Analysis
Similar marketing programs in Indiana suggest first-year earnings around $47,300—squarely at the state median and above the national benchmark of $44,700. With estimated debt of $26,000, that creates a manageable debt-to-earnings ratio of 0.55, meaning graduates would owe roughly half a year's salary. This positions the program as financially reasonable compared to its in-state peers, though well behind Indiana's standout programs at Notre Dame, Butler, and Purdue.
The challenge here isn't the numbers themselves—marketing degrees generally produce modest but serviceable early earnings—but rather the uncertainty. Because this program's graduate cohort is too small for the Department of Education to report actual outcomes, we're relying on what similar Indiana marketing programs typically produce. That means your child could do better or worse depending on factors these estimates can't capture: internship opportunities, alumni networks, individual drive, and regional job placement patterns.
For parents evaluating this investment, the estimated financial profile suggests neither red flags nor exceptional returns. If your child is drawn to Huntington's specific environment or has compelling personal reasons to attend, the projected debt burden isn't prohibitive. But if you're comparison shopping purely on career outcomes, you'd want concrete evidence—perhaps through talking directly with recent graduates or the career services office—that this program delivers results comparable to the state median it's benchmarked against.
Where Huntington University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Indiana
Marketing bachelors's programs at peer institutions in Indiana (27 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $29,982 | $47,326* | — | $26,000* | — | |
| $62,693 | $63,906* | $73,166 | $19,000* | 0.30 | |
| $45,980 | $60,438* | $61,624 | $26,000* | 0.43 | |
| $9,992 | $56,668* | — | $19,264* | 0.34 | |
| $35,600 | $51,244* | $63,152 | —* | — | |
| $9,576 | $51,244* | $63,152 | —* | — | |
| National Median | — | $44,728* | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Huntington University, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 18 similar programs in IN. Actual outcomes may vary.