Public Relations, Advertising, and Applied Communication at Illinois Institute of Technology
Bachelor's Degree
iit.eduAnalysis
Illinois Tech's communications program carries an estimated $26,000 in debt—slightly above the state median—while peer programs in Illinois suggest first-year earnings around $41,200. That debt load translates to about eight months of gross income, which is manageable if graduates land steady work. However, for a private technical university where the STEM programs presumably dominate the culture and resources, communications students may find themselves competing for attention and career support against engineers and computer scientists.
The earnings estimate places this program squarely at the state median, but graduates from nearby competitors like North Central College and UIUC are seeing $48,000—a meaningful $7,000 difference in year-one income. That gap compounds over time and affects how quickly graduates can pay down their loans and build financial stability. The challenge here isn't catastrophic debt, but rather whether a communications degree from a tech-focused school commands the same employer respect as one from institutions with stronger liberal arts traditions or larger alumni networks in media and public relations.
For families willing to pay Illinois Tech's private school premium, the question is straightforward: what advantage does this program offer over DePaul, Loyola, or Illinois State—schools with comparable or better outcomes and stronger reputations in communications fields? Without program-specific data showing otherwise, the safer bet is a university where communications isn't an afterthought to the engineering labs.
Where Illinois Institute of Technology Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Illinois
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Illinois (23 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $51,763 | $41,234* | — | $26,000* | — | |
| $44,394 | $48,549* | $58,050 | $26,899* | 0.55 | |
| $16,004 | $48,063* | $62,665 | $23,250* | 0.48 | |
| $16,021 | $43,874* | $53,696 | $22,500* | 0.51 | |
| $51,716 | $43,308* | $56,347 | $25,000* | 0.58 | |
| $44,460 | $41,234* | $58,268 | $24,500* | 0.59 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Illinois Institute of Technology, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 9 similar programs in IL. Actual outcomes may vary.