Analysis
Indiana State's marketing program graduates earn nearly $50,000 in their first year—above the national median and competitive within Indiana, where it ranks in the 60th percentile. The $26,000 debt load is reasonable, translating to a manageable 0.52 debt-to-earnings ratio that gives graduates breathing room early in their careers. While this doesn't match the elite earnings at Notre Dame or Purdue, it represents solid middle-tier performance at a fraction of those schools' selectivity pressures.
The challenge here is modest earnings growth: graduates see only a 5% increase from year one to year four, suggesting these early wages may largely stay put. Many marketing careers accelerate significantly with experience, but this pattern indicates ISU grads might need to change employers or industries to unlock bigger raises. That said, starting near $50,000 with relatively low debt means graduates aren't trapped—they have flexibility to make career moves without crushing loan payments.
For families prioritizing affordability and immediate employability, this program delivers. Your student won't graduate with crippling debt, and they'll earn a livable wage from day one. Just understand that rapid salary growth isn't built into this trajectory—career advancement will likely require intentional job-hopping or skill development beyond the degree itself.
Where Indiana State University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Indiana State University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Indiana State University | $49,556 | $51,935 | +5% |
| University of Notre Dame | $63,906 | $73,166 | +14% |
| Trine University-Regional/Non-Traditional Campuses | $51,244 | $63,152 | +23% |
| Trine University | $51,244 | $63,152 | +23% |
| Butler University | $60,438 | $61,624 | +2% |
Compare to Similar Programs in Indiana
Marketing bachelors's programs at peer institutions in Indiana (27 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $9,992 | $49,556 | $51,935 | $26,000 | 0.52 | |
| $62,693 | $63,906 | $73,166 | $19,000 | 0.30 | |
| $45,980 | $60,438 | $61,624 | $26,000 | 0.43 | |
| $9,992 | $56,668 | — | $19,264 | 0.34 | |
| $35,600 | $51,244 | $63,152 | — | — | |
| $9,576 | $51,244 | $63,152 | — | — | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Indiana State University, approximately 39% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 44 graduates with reported earnings and 41 graduates with debt data. Small samples may not be representative.