Median Earnings (1yr)
$49,556
73rd percentile
60th percentile in Indiana
Median Debt
$26,000
7% above national median

Analysis

Indiana State's marketing program graduates earn nearly $50,000 in their first year—above the national median and competitive within Indiana, where it ranks in the 60th percentile. The $26,000 debt load is reasonable, translating to a manageable 0.52 debt-to-earnings ratio that gives graduates breathing room early in their careers. While this doesn't match the elite earnings at Notre Dame or Purdue, it represents solid middle-tier performance at a fraction of those schools' selectivity pressures.

The challenge here is modest earnings growth: graduates see only a 5% increase from year one to year four, suggesting these early wages may largely stay put. Many marketing careers accelerate significantly with experience, but this pattern indicates ISU grads might need to change employers or industries to unlock bigger raises. That said, starting near $50,000 with relatively low debt means graduates aren't trapped—they have flexibility to make career moves without crushing loan payments.

For families prioritizing affordability and immediate employability, this program delivers. Your student won't graduate with crippling debt, and they'll earn a livable wage from day one. Just understand that rapid salary growth isn't built into this trajectory—career advancement will likely require intentional job-hopping or skill development beyond the degree itself.

Where Indiana State University Stands

Earnings vs. debt across all marketing bachelors's programs nationally

Earnings Distribution

How Indiana State University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Indiana State University$49,556$51,935+5%
University of Notre Dame$63,906$73,166+14%
Trine University-Regional/Non-Traditional Campuses$51,244$63,152+23%
Trine University$51,244$63,152+23%
Butler University$60,438$61,624+2%

Compare to Similar Programs in Indiana

Marketing bachelors's programs at peer institutions in Indiana (27 total in state)

Scroll to see more →

SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Indiana State UniversityTerre Haute$9,992$49,556$51,935$26,0000.52
University of Notre DameNotre Dame$62,693$63,906$73,166$19,0000.30
Butler UniversityIndianapolis$45,980$60,438$61,624$26,0000.43
Purdue University-Main CampusWest Lafayette$9,992$56,668$19,2640.34
Trine UniversityAngola$35,600$51,244$63,152
Trine University-Regional/Non-Traditional CampusesAngola$9,576$51,244$63,152
National Median$44,728$24,2670.54

Career Paths

Occupations commonly associated with marketing graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

$159,660/yrJobs growth:Bachelor's degree

Sales Managers

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

$138,060/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Web and Digital Interface Designers

Design digital user interfaces or websites. Develop and test layouts, interfaces, functionality, and navigation menus to ensure compatibility and usability across browsers or devices. May use web framework applications as well as client-side code and processes. May evaluate web design following web and accessibility standards, and may analyze web use metrics and optimize websites for marketability and search engine ranking. May design and test interfaces that facilitate the human-computer interaction and maximize the usability of digital devices, websites, and software with a focus on aesthetics and design. May create graphics used in websites and manage website content and links.

$95,380/yrJobs growth:Bachelor's degree

Video Game Designers

Design core features of video games. Specify innovative game and role-play mechanics, story lines, and character biographies. Create and maintain design documentation. Guide and collaborate with production staff to produce games as designed.

$95,380/yrJobs growth:Bachelor's degree

Business Teachers, Postsecondary

Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

$76,950/yrJobs growth:Bachelor's degree

Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

$76,950/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Survey Researchers

Plan, develop, or conduct surveys. May analyze and interpret the meaning of survey data, determine survey objectives, or suggest or test question wording. Includes social scientists who primarily design questionnaires or supervise survey teams.

$63,380/yrJobs growth:Master's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Indiana State University, approximately 39% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 44 graduates with reported earnings and 41 graduates with debt data. Small samples may not be representative.