Analysis
A $24,500 debt load for first-year earnings around $43,300 puts Judson's marketing program right at the national median for both measures—based on comparable programs across Illinois, this represents a manageable debt-to-earnings ratio of 0.57. That's solidly in the "reasonable investment" territory, suggesting graduates could realistically handle loan payments while building their careers. However, parents should recognize these figures come from peer programs statewide, not Judson's specific outcomes, which remain unpublished due to small graduate cohorts.
The gap between these estimated earnings and what Illinois' top marketing programs deliver is substantial. University of Illinois Urbana-Champaign graduates start at $69,000, while even regional state schools like Northern Illinois push past $51,000. Whether that $8,000-25,000 annual difference matters depends partly on career trajectory—marketing can reward experience and networking more than credential prestige—but it's a real spread your child would need to overcome through performance and opportunity-seeking.
For a family weighing this program, the baseline numbers work mathematically, but you're banking on estimates rather than proven track records. If your child thrives in smaller settings and Judson's faith-based environment fits their goals, the debt load won't be crushing. Just recognize you're making this decision without the earnings data that would confirm whether this specific program delivers on its investment promise.
Where Judson University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Illinois
Marketing bachelors's programs at peer institutions in Illinois (37 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $30,910 | $43,320* | — | $24,509* | — | |
| $16,004 | $69,273* | $78,864 | $20,000* | 0.29 | |
| $55,704 | $56,684* | — | —* | — | |
| $16,021 | $51,687* | $63,704 | $20,500* | 0.40 | |
| $12,700 | $51,137* | $59,336 | $23,875* | 0.47 | |
| $51,716 | $51,065* | $73,410 | $25,000* | 0.49 | |
| National Median | — | $44,728* | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Judson University, approximately 40% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 23 similar programs in IL. Actual outcomes may vary.