Public Relations, Advertising, and Applied Communication at La Sierra University
Bachelor's Degree
lasierra.eduAnalysis
La Sierra's communications program carries an estimated $22,672 in debt—slightly below what's typical for California schools in this field—but the earnings picture based on comparable programs raises practical concerns. Similar communications bachelor's programs across California suggest first-year earnings around $39,470, which translates to a monthly take-home of roughly $2,600 after taxes. With estimated debt payments of about $250/month on a standard 10-year plan, you're looking at nearly 10% of take-home income going to loan repayment before rent, groceries, or other expenses.
What makes this harder to evaluate is the wide variation among California programs. Peer schools like USC and National University show recent graduates earning $50,000+, while others cluster closer to the state median. Without actual outcome data from La Sierra specifically, it's difficult to know whether graduates here land closer to the higher-performing programs or struggle to break into competitive communications markets in Southern California where portfolio and connections often matter as much as the degree itself.
The takeaway: at nearly half the student body receiving Pell grants, many families here are betting substantial resources on estimated outcomes. Before committing, push the school for concrete placement data—where do graduates actually work, and what do they earn? If they can't provide specifics, consider whether nearby public universities with transparent outcomes offer better-documented value in this competitive field.
Where La Sierra University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in California
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in California (17 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $35,910 | $39,470* | — | $22,672* | — | |
| $13,320 | $50,070* | — | $30,622* | 0.61 | |
| $68,237 | $50,041* | $70,999 | $20,251* | 0.40 | |
| $66,742 | $45,988* | $64,905 | $26,000* | 0.57 | |
| $8,290 | $44,197* | $62,118 | $17,038* | 0.39 | |
| $62,784 | $40,141* | $60,270 | $22,625* | 0.56 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At La Sierra University, approximately 47% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 10 similar programs in CA. Actual outcomes may vary.