Est. Earnings (1yr)
$39,470
Est. from CA median (10 programs)
Est. Median Debt
$22,672
Est. from CA median (8 programs)

Analysis

La Sierra's communications program carries an estimated $22,672 in debt—slightly below what's typical for California schools in this field—but the earnings picture based on comparable programs raises practical concerns. Similar communications bachelor's programs across California suggest first-year earnings around $39,470, which translates to a monthly take-home of roughly $2,600 after taxes. With estimated debt payments of about $250/month on a standard 10-year plan, you're looking at nearly 10% of take-home income going to loan repayment before rent, groceries, or other expenses.

What makes this harder to evaluate is the wide variation among California programs. Peer schools like USC and National University show recent graduates earning $50,000+, while others cluster closer to the state median. Without actual outcome data from La Sierra specifically, it's difficult to know whether graduates here land closer to the higher-performing programs or struggle to break into competitive communications markets in Southern California where portfolio and connections often matter as much as the degree itself.

The takeaway: at nearly half the student body receiving Pell grants, many families here are betting substantial resources on estimated outcomes. Before committing, push the school for concrete placement data—where do graduates actually work, and what do they earn? If they can't provide specifics, consider whether nearby public universities with transparent outcomes offer better-documented value in this competitive field.

Where La Sierra University Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Compare to Similar Programs in California

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in California (17 total in state)

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SchoolIn-State TuitionEarnings (1yr)*Earnings (4yr)Median Debt*Debt/Earnings
La Sierra UniversityRiverside$35,910$39,470*$22,672*
National UniversitySan Diego$13,320$50,070*$30,622*0.61
University of Southern CaliforniaLos Angeles$68,237$50,041*$70,999$20,251*0.40
Pepperdine UniversityMalibu$66,742$45,988*$64,905$26,000*0.57
San Diego State UniversitySan Diego$8,290$44,197*$62,118$17,038*0.39
Chapman UniversityOrange$62,784$40,141*$60,270$22,625*0.56
National Median$39,794*$24,625*0.62
* Estimated from similar programs

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At La Sierra University, approximately 47% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 10 similar programs in CA. Actual outcomes may vary.