Est. Earnings (1yr)
$40,299
Est. from MI median (11 programs)
Est. Median Debt
$25,676
Est. from MI median (8 programs)

Analysis

Based on comparable communications programs in Michigan, this bachelor's degree appears to track right in the middle of the pack—estimated first-year earnings around $40,300 against roughly $25,700 in debt. That 0.64 debt-to-earnings ratio suggests manageable repayment, though it's worth noting that larger state universities with reported outcomes (like Michigan State at $45,000) show graduates earning about $5,000 more annually in their first year. The difference isn't enormous, but over time it compounds.

What complicates the picture here is that we're working entirely from estimates derived from peer programs across Michigan—Lake Superior State's small graduate cohorts mean the Department of Education suppresses the actual figures. While the estimated numbers align closely with both state and national medians for this major (nationally it's about $39,800), you're essentially betting on this small Upper Peninsula campus delivering outcomes similar to much larger programs downstate. The 29% Pell grant rate suggests the school serves students who may be particularly debt-sensitive.

For families weighing this option, the key question is whether Lake Superior State's smaller setting and location offer advantages that offset the uncertainty. If your student thrives in close-knit environments and the U.P. appeals, the projected debt load won't be crushing. But if outcomes matter most, consider requesting job placement data directly from the program—and compare closely with Michigan State or Central Michigan, where you'd know exactly what graduates actually earned.

Where Lake Superior State University Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Compare to Similar Programs in Michigan

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Michigan (23 total in state)

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SchoolIn-State TuitionEarnings (1yr)*Earnings (4yr)Median Debt*Debt/Earnings
Lake Superior State UniversitySault Ste Marie$14,266$40,299*$25,676*
Michigan State UniversityEast Lansing$15,988$45,158*$57,693$23,899*0.53
Northwood UniversityMidland$33,000$41,857*$52,483$20,250*0.48
Eastern Michigan UniversityYpsilanti$15,510$41,420*$53,615$24,755*0.60
Wayne State UniversityDetroit$14,297$41,306*$52,584$27,000*0.65
Central Michigan UniversityMount Pleasant$14,190$40,346*$51,494$27,000*0.67
National Median$39,794*$24,625*0.62
* Estimated from similar programs

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Lake Superior State University, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 11 similar programs in MI. Actual outcomes may vary.