Public Relations, Advertising, and Applied Communication at Lake Superior State University
Bachelor's Degree
lssu.eduAnalysis
Based on comparable communications programs in Michigan, this bachelor's degree appears to track right in the middle of the pack—estimated first-year earnings around $40,300 against roughly $25,700 in debt. That 0.64 debt-to-earnings ratio suggests manageable repayment, though it's worth noting that larger state universities with reported outcomes (like Michigan State at $45,000) show graduates earning about $5,000 more annually in their first year. The difference isn't enormous, but over time it compounds.
What complicates the picture here is that we're working entirely from estimates derived from peer programs across Michigan—Lake Superior State's small graduate cohorts mean the Department of Education suppresses the actual figures. While the estimated numbers align closely with both state and national medians for this major (nationally it's about $39,800), you're essentially betting on this small Upper Peninsula campus delivering outcomes similar to much larger programs downstate. The 29% Pell grant rate suggests the school serves students who may be particularly debt-sensitive.
For families weighing this option, the key question is whether Lake Superior State's smaller setting and location offer advantages that offset the uncertainty. If your student thrives in close-knit environments and the U.P. appeals, the projected debt load won't be crushing. But if outcomes matter most, consider requesting job placement data directly from the program—and compare closely with Michigan State or Central Michigan, where you'd know exactly what graduates actually earned.
Where Lake Superior State University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Michigan
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Michigan (23 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $14,266 | $40,299* | — | $25,676* | — | |
| $15,988 | $45,158* | $57,693 | $23,899* | 0.53 | |
| $33,000 | $41,857* | $52,483 | $20,250* | 0.48 | |
| $15,510 | $41,420* | $53,615 | $24,755* | 0.60 | |
| $14,297 | $41,306* | $52,584 | $27,000* | 0.65 | |
| $14,190 | $40,346* | $51,494 | $27,000* | 0.67 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Lake Superior State University, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 11 similar programs in MI. Actual outcomes may vary.