Analysis
Similar communication programs across Wisconsin suggest first-year earnings around $38,000, with Lakeland's graduates tracking close to this baseline by year four at $42,689. That estimated $26,000 in debt yields a manageable 0.68 ratio—meaning roughly eight months of first-year salary to cover what students borrow. This compares favorably to the typical debt load for this degree and keeps monthly payments reasonable on entry-level media salaries.
The challenge is that communication degrees generally produce modest early earnings, even at Wisconsin's stronger programs. Edgewood tops the state at $42,950, barely ahead of where Lakeland graduates appear to land by year four. The field simply doesn't command high starting salaries, and paying back loans on $38,000 annually means living lean initially. The upside is the debt burden here isn't excessive for the degree—you're looking at comparable debt to national and state medians for a credential that's priced appropriately for what it delivers.
For families considering Lakeland's program, the financial picture looks workable but not exceptional. The debt won't crush your graduate, but they should enter with realistic salary expectations and a clear plan for how this degree leads to employment. Communication careers often require internships, networking, and geographic flexibility to gain traction—factors that matter as much as the credential itself.
Where Lakeland University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Lakeland University | — | $42,689 | — |
| University of Wisconsin-La Crosse | $40,293 | $50,597 | +26% |
| University of Wisconsin-Madison | $37,286 | $50,226 | +35% |
| University of Wisconsin-Eau Claire | $40,333 | $49,483 | +23% |
| Marquette University | $36,443 | $49,182 | +35% |
Compare to Similar Programs in Wisconsin
Communication and Media Studies bachelors's programs at peer institutions in Wisconsin (27 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $32,286 | $38,164* | $42,689 | $26,000* | — | |
| $34,850 | $42,950* | $45,470 | $23,250* | 0.54 | |
| $8,487 | $41,371* | $41,681 | $28,500* | 0.69 | |
| $8,212 | $40,673* | $47,265 | $26,534* | 0.65 | |
| $9,277 | $40,333* | $49,483 | $22,730* | 0.56 | |
| $9,651 | $40,293* | $50,597 | $24,455* | 0.61 | |
| National Median | — | $34,959* | — | $25,000* | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Lakeland University, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 16 similar programs in WI. Actual outcomes may vary.