Public Relations, Advertising, and Applied Communication at Lindenwood University
Bachelor's Degree
lindenwood.eduAnalysis
Lindenwood's communications program starts graduates at $32,000—roughly $8,000 below the Missouri median and $20,000 below what similar grads earn at Webster University down the road. That 5th percentile national ranking isn't a typo: this program lands near the bottom for first-year earnings among 461 schools offering this degree. While earnings do grow 20% to $38,249 by year four, graduates still trail the Missouri median by that point.
The debt picture offers a thin silver lining. At $27,000, it's manageable relative to earnings (0.84 ratio), and actually sits above both state and national medians for this field. But graduating with average debt into below-average earnings creates a squeeze: these graduates are earning less than peers across Missouri while carrying comparable or slightly higher loan burdens. Every other major public university in Missouri delivers better starting salaries in this field, most by $7,000-$8,000.
For a communications degree, this represents a weak starting position in the job market. Unless Lindenwood offers specific connections or opportunities your child can't access elsewhere—and you've verified those claims with recent alumni—Missouri's public universities deliver substantially better value in this major, with similar admission profiles and lower price tags.
Where Lindenwood University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Lindenwood University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Lindenwood University | $32,000 | $38,249 | +20% |
| Southeast Missouri State University | $40,127 | $51,191 | +28% |
| Missouri State University-Springfield | $40,178 | $46,066 | +15% |
| Webster University | $42,421 | $45,908 | +8% |
| University of Central Missouri | $39,401 | $43,229 | +10% |
Compare to Similar Programs in Missouri
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Missouri (23 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $21,100 | $32,000 | $38,249 | $27,000 | 0.84 | |
| $30,730 | $42,421 | $45,908 | — | — | |
| $9,024 | $40,178 | $46,066 | $23,329 | 0.58 | |
| $9,496 | $40,127 | $51,191 | $25,000 | 0.62 | |
| $9,739 | $39,401 | $43,229 | $26,000 | 0.66 | |
| $27,192 | $36,585 | — | — | — | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Lindenwood University, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 40 graduates with reported earnings and 41 graduates with debt data. Small samples may not be representative.