Analysis
Similar marketing associate's programs nationally suggest first-year earnings around $42,000—a reasonable starting point for entry-level marketing roles—while comparable community colleges typically see graduates leaving with about $15,600 in debt. That 0.37 debt-to-earnings ratio falls well within manageable territory, meaning students could theoretically dedicate just over a third of their first year's income to paying off what they borrowed.
The challenge lies in what we don't know. With earnings and debt both estimated from peer programs rather than actual outcomes for LA City College graduates, there's meaningful uncertainty about whether this specific program delivers on that promise. Marketing is a field where location matters enormously—LA's entertainment and tech sectors offer opportunities that don't exist everywhere—but we can't verify whether this program's graduates are actually capturing those advantages or struggling to differentiate themselves in a crowded market.
For parents considering this path, the estimated numbers suggest a workable investment if—and this is crucial—your student actually lands work in the field quickly after graduation. The two-year timeline and relatively modest debt load are genuine advantages. But given the data gaps, you'll want direct conversations with the program about job placement rates, employer relationships, and whether graduates are moving into marketing roles or ending up in retail positions that don't require the degree.
Where Los Angeles City College Stands
Earnings vs. debt across all marketing associates's programs nationally
Compare to Similar Programs Nationally
Marketing associates's programs at top institutions nationally
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $1,238 | $41,955* | — | $15,597* | — | |
| $4,448 | $48,724* | $46,865 | $14,943* | 0.31 | |
| $16,450 | $45,084* | — | $22,546* | 0.50 | |
| $4,058 | $44,748* | — | $19,652* | 0.44 | |
| $10,899 | $44,293* | $44,488 | $27,167* | 0.61 | |
| $15,117 | $44,293* | $44,488 | $27,167* | 0.61 | |
| National Median | — | $41,955* | — | $19,149* | 0.46 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Los Angeles City College, approximately 26% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 18 similar programs. Actual outcomes may vary.