Analysis
Marquette's Communication and Media Studies program sits in an awkward middle position within Wisconsin: it costs more than the state's top-performing public universities while delivering lower earnings. Four years out, graduates earn $49,182βbelow the state median of $38,164 initially but strong with time. However, programs at UW-Oshkosh, UW-Eau Claire, and UW-La Crosse all start stronger and cost less, which matters when you're comparing a selective private school to accessible state options.
The 35% earnings growth from year one to year four is the program's strongest selling point. Starting at $36,443 puts graduates behind Wisconsin peers, but the trajectory suggests meaningful career developmentβperhaps reflecting Marquette's alumni network or the value employers eventually place on the degree. The debt load of $23,531 is manageable, coming in below both state and national medians. That 0.65 debt-to-earnings ratio means graduates owe less than seven months of their first-year salary.
For families who value Marquette's private school environment and can afford the premium, this program provides a reasonable foundation with improving prospects. But parents should know they're paying more for what begins as below-average performance within Wisconsin. If cost is a primary concern, several UW campuses deliver better immediate returns at lower price points.
Where Marquette University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How Marquette University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Marquette University | $36,443 | $49,182 | +35% |
| University of Wisconsin-La Crosse | $40,293 | $50,597 | +26% |
| University of Wisconsin-Madison | $37,286 | $50,226 | +35% |
| University of Wisconsin-Eau Claire | $40,333 | $49,483 | +23% |
| University of Wisconsin-Whitewater | $39,367 | $48,323 | +23% |
Compare to Similar Programs in Wisconsin
Communication and Media Studies bachelors's programs at peer institutions in Wisconsin (27 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $48,700 | $36,443 | $49,182 | $23,531 | 0.65 | |
| $34,850 | $42,950 | $45,470 | $23,250 | 0.54 | |
| $8,487 | $41,371 | $41,681 | $28,500 | 0.69 | |
| $8,212 | $40,673 | $47,265 | $26,534 | 0.65 | |
| $9,277 | $40,333 | $49,483 | $22,730 | 0.56 | |
| $9,651 | $40,293 | $50,597 | $24,455 | 0.61 | |
| National Median | β | $34,959 | β | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Marquette University, approximately 19% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 37 graduates with reported earnings and 36 graduates with debt data. Small samples may not be representative.