Public Relations, Advertising, and Applied Communication at McKendree University
Bachelor's Degree
mckendree.eduAnalysis
McKendree's communications program carries an estimated $26,000 in debt—slightly above both the national and Illinois medians for this field—while first-year earnings based on comparable Illinois programs hover around $41,234. That debt load translates to a 0.63 ratio against estimated starting pay, which sits right at the state median but trails stronger Illinois programs like North Central College and U of I by $7,000 or more annually.
The challenge here is that communications fields are notoriously competitive and relationship-driven, where alumni networks and internship pipelines matter enormously. McKendree, a smaller private school in southern Illinois, may not command the same employer connections as programs in Chicago or Champaign-Urbana. Similar programs across Illinois suggest graduates enter the field earning enough to manage the debt—monthly payments would run roughly $290 on a standard repayment plan—but there's little room for missteps or career pivots in those early years.
Before committing, push the school for concrete placement data: where do their grads actually work, and what connections exist with agencies or corporations? If McKendree can't demonstrate strong internship partnerships or a track record placing students in competitive entry-level roles, that $26,000 price tag becomes harder to justify when larger state schools produce similar outcomes at lower cost.
Where McKendree University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Illinois
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Illinois (23 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $34,070 | $41,234* | — | $26,000* | — | |
| $44,394 | $48,549* | $58,050 | $26,899* | 0.55 | |
| $16,004 | $48,063* | $62,665 | $23,250* | 0.48 | |
| $16,021 | $43,874* | $53,696 | $22,500* | 0.51 | |
| $51,716 | $43,308* | $56,347 | $25,000* | 0.58 | |
| $44,460 | $41,234* | $58,268 | $24,500* | 0.59 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At McKendree University, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 9 similar programs in IL. Actual outcomes may vary.