Analysis
Metropolitan State's marketing program delivers remarkably low debt for outcomes that beat most national competitors. At $27,000 in median debt—lower than 95% of marketing programs nationwide—graduates enter the workforce with breathing room that's increasingly rare. First-year earnings of $49,439 land at the state median and exceed the national average by over $4,700, giving this program a debt-to-earnings ratio of 0.55 that should make any parent exhale with relief.
The value proposition strengthens over time. Four-year earnings reach $56,170, representing 14% growth and closing much of the gap with Minnesota's top-tier programs. While graduates from the University of Minnesota-Twin Cities still out-earn them by about $3,400 annually at that point, the debt burden at Metropolitan State is likely thousands less—a tradeoff that works financially for many families, especially those receiving Pell grants (44% of students here).
This program won't wow employers with its selectivity, but it accomplishes something more important: it launches marketing careers without the crushing debt that can derail financial independence. For Minnesota families looking at in-state options, Metropolitan State offers a practical path into a solid middle-class career without gambling on whether premium earnings will materialize.
Where Metropolitan State University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Metropolitan State University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Metropolitan State University | $49,439 | $56,170 | +14% |
| University of Minnesota-Twin Cities | $59,609 | $76,482 | +28% |
| University of St Thomas | $50,563 | $66,692 | +32% |
| Minnesota State University-Mankato | $44,780 | $63,775 | +42% |
| University of Minnesota-Duluth | $53,800 | $63,722 | +18% |
Compare to Similar Programs in Minnesota
Marketing bachelors's programs at peer institutions in Minnesota (21 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $9,780 | $49,439 | $56,170 | $27,000 | 0.55 | |
| $16,488 | $59,609 | $76,482 | $22,750 | 0.38 | |
| $14,436 | $55,495 | — | $45,406 | 0.82 | |
| $43,160 | $55,158 | $59,070 | $18,735 | 0.34 | |
| $14,318 | $53,800 | $63,722 | $25,000 | 0.46 | |
| $40,454 | $52,732 | $52,354 | $25,000 | 0.47 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Metropolitan State University, approximately 44% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 69 graduates with reported earnings and 64 graduates with debt data. Small samples may not be representative.