Public Relations, Advertising, and Applied Communication at Michigan Technological University
Bachelor's Degree
mtu.eduAnalysis
A communications degree from Michigan Tech appears to deliver roughly median outcomes in a field where even the strongest programs don't provide significant financial cushion. Similar programs in Michigan suggest first-year earnings around $40,000, which falls right in line with the national median but well below what graduates earn from larger state universities like Michigan State ($45,000+). The estimated $25,676 in debt represents a manageable ratio of 0.64—meaning graduates would owe roughly eight months' salary—but this assumes employment in the field immediately after graduation.
What complicates the picture is that Michigan Tech, known primarily for engineering and STEM programs in a remote Upper Peninsula location, may not offer the same professional network and internship access that drives success in communications careers. The fields of PR and advertising typically reward proximity to major media markets and corporate headquarters, advantages that schools in Detroit or East Lansing naturally possess. While comparable programs statewide produce similar earnings, the ones actually reporting higher figures are all in or near urban centers with established communications industries.
For families considering this program, the key question is whether Michigan Tech's environment supports communications career development as effectively as schools with stronger ties to the industry. The debt load isn't prohibitive, but in a field where connections and location matter tremendously, starting at a tech-focused university in rural Michigan may present networking challenges that aren't reflected in these statewide earnings estimates.
Where Michigan Technological University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Michigan
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Michigan (23 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $18,392 | $40,299* | — | $25,676* | — | |
| $15,988 | $45,158* | $57,693 | $23,899* | 0.53 | |
| $33,000 | $41,857* | $52,483 | $20,250* | 0.48 | |
| $15,510 | $41,420* | $53,615 | $24,755* | 0.60 | |
| $14,297 | $41,306* | $52,584 | $27,000* | 0.65 | |
| $14,190 | $40,346* | $51,494 | $27,000* | 0.67 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Michigan Technological University, approximately 18% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 11 similar programs in MI. Actual outcomes may vary.