Est. Earnings (1yr)
$37,993
Est. from MO median (8 programs)
Est. Median Debt
$25,000
Est. from MO median (3 programs)

Analysis

Similar programs across Missouri suggest a challenging initial outlook for communication graduates, with first-year earnings around $38,000 against an estimated $25,000 in debt. That 0.66 debt-to-earnings ratio lands in workable territory—roughly 7-8 months of gross pay to cover what's borrowed—but the absolute earnings figure is what deserves attention. When peer programs at schools like Missouri State and Southeast Missouri State report graduates earning $40,000+, the estimated trajectory here sits below the state median and roughly $2,000 under the national benchmark for this degree.

The practical challenge is straightforward: at $38,000, monthly loan payments will consume a meaningful portion of take-home pay during crucial early career years when communication professionals often work at agencies or nonprofits with limited salary growth. Missouri's communication job market is competitive, and starting salaries haven't kept pace with cost of living pressures. The absence of actual earnings data for this specific program—due to small graduating cohorts—means you're investing based on how similar Missouri programs perform, not on Missouri Western's particular industry connections or employer relationships in the Saint Joseph market.

Given the estimates and the tighter salary range in Missouri compared to national figures, look hard at what makes this program distinctive—internship pipelines, specific agency relationships, or faculty networks. Without those tangible differentiators, families should expect early-career finances that require careful budgeting and potentially supplemental income or family support while launching a communication career.

Where Missouri Western State University Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Compare to Similar Programs in Missouri

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Missouri (23 total in state)

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SchoolIn-State TuitionEarnings (1yr)*Earnings (4yr)Median Debt*Debt/Earnings
Missouri Western State UniversitySaint Joseph$9,800$37,993*—$25,000*—
Webster UniversitySaint Louis$30,730$42,421*$45,908—*—
Missouri State University-SpringfieldSpringfield$9,024$40,178*$46,066$23,329*0.58
Southeast Missouri State UniversityCape Girardeau$9,496$40,127*$51,191$25,000*0.62
University of Central MissouriWarrensburg$9,739$39,401*$43,229$26,000*0.66
Evangel UniversitySpringfield$27,192$36,585*——*—
National Median—$39,794*—$24,625*0.62
* Estimated from similar programs

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Missouri Western State University, approximately 28% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 8 similar programs in MO. Actual outcomes may vary.