Public Relations, Advertising, and Applied Communication at Missouri Western State University
Bachelor's Degree
missouriwestern.eduAnalysis
Similar programs across Missouri suggest a challenging initial outlook for communication graduates, with first-year earnings around $38,000 against an estimated $25,000 in debt. That 0.66 debt-to-earnings ratio lands in workable territory—roughly 7-8 months of gross pay to cover what's borrowed—but the absolute earnings figure is what deserves attention. When peer programs at schools like Missouri State and Southeast Missouri State report graduates earning $40,000+, the estimated trajectory here sits below the state median and roughly $2,000 under the national benchmark for this degree.
The practical challenge is straightforward: at $38,000, monthly loan payments will consume a meaningful portion of take-home pay during crucial early career years when communication professionals often work at agencies or nonprofits with limited salary growth. Missouri's communication job market is competitive, and starting salaries haven't kept pace with cost of living pressures. The absence of actual earnings data for this specific program—due to small graduating cohorts—means you're investing based on how similar Missouri programs perform, not on Missouri Western's particular industry connections or employer relationships in the Saint Joseph market.
Given the estimates and the tighter salary range in Missouri compared to national figures, look hard at what makes this program distinctive—internship pipelines, specific agency relationships, or faculty networks. Without those tangible differentiators, families should expect early-career finances that require careful budgeting and potentially supplemental income or family support while launching a communication career.
Where Missouri Western State University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Missouri
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Missouri (23 total in state)
Scroll to see more →
| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $9,800 | $37,993* | — | $25,000* | — | |
| $30,730 | $42,421* | $45,908 | —* | — | |
| $9,024 | $40,178* | $46,066 | $23,329* | 0.58 | |
| $9,496 | $40,127* | $51,191 | $25,000* | 0.62 | |
| $9,739 | $39,401* | $43,229 | $26,000* | 0.66 | |
| $27,192 | $36,585* | — | —* | — | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Missouri Western State University, approximately 28% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 8 similar programs in MO. Actual outcomes may vary.