Computer Software and Media Applications at National American University-Rapid City
Bachelor's Degree
national.edu/locations/campuses/rapid-cityAnalysis
A debt load approaching $49,000—estimated from similar for-profit institutions—puts this program's graduates in a challenging position even if they land tech jobs quickly. That estimated first-year salary of $38,000, derived from national peers in software and media programs, yields a debt-to-earnings ratio of 1.28. That's manageable in theory, but it assumes steady employment in a field where entry-level positions increasingly expect specialized skills beyond a general software degree.
The South Dakota context makes this picture more complicated. Dakota State University, the state's public tech-focused institution, reports median earnings of just $26,000 for comparable programs—substantially below the national figure this estimate draws from. If local market conditions push outcomes closer to that $26,000 benchmark, suddenly you're looking at nearly two years of gross income devoted to debt, making this a much riskier proposition for someone planning to stay in the region.
For a family considering this program, the core question is whether the actual outcomes will track closer to national software program averages or South Dakota realities. Given that 57% of students here receive Pell grants, many families don't have room for a bet that doesn't pay off. Without actual graduate data from this specific program, you're essentially wagering that National American's approach produces better results than the one reported South Dakota program—a bet that comes with $50,000 in loans attached.
Where National American University-Rapid City Stands
Earnings vs. debt across all computer software and media applications bachelors's programs nationally
Compare to Similar Programs in South Dakota
Computer Software and Media Applications bachelors's programs at peer institutions in South Dakota (3 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $16,065 | $38,234* | — | $48,849* | — | |
| $9,633 | $26,379* | $35,628 | $27,000* | 1.02 | |
| National Median | — | $38,234* | — | $27,000* | 0.71 |
Career Paths
Occupations commonly associated with computer software and media applications graduates
Computer and Information Systems Managers
Computer and Information Research Scientists
Software Developers
Database Administrators
Database Architects
Data Warehousing Specialists
Data Scientists
Business Intelligence Analysts
Clinical Data Managers
Special Effects Artists and Animators
Computer Programmers
Web Developers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At National American University-Rapid City, approximately 57% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 55 similar programs. Actual outcomes may vary.