Public Relations, Advertising, and Applied Communication at North Park University
Bachelor's Degree
northpark.eduAnalysis
North Park's communications program sits squarely in the middle of Illinois's offerings, with peer programs suggesting first-year earnings around $41,000—right at both the state and national medians for this field. That's neither concerning nor exciting: it's the predictable outcome for a bachelor's degree in PR and advertising. What matters more is whether $26,000 in estimated debt (based on similar Illinois programs) creates a workable path forward. With a debt-to-earnings ratio of 0.63, graduates would dedicate roughly 15% of their gross income to federal loan payments under standard repayment—tight but manageable for someone living with roommates or family in Chicago's expensive market.
The estimates here come from a small graduate sample, which means the actual outcomes could vary. But looking at reported data from comparable Chicago-area schools like Loyola and DePaul, which produce graduates earning in the low-to-mid $40,000s, North Park appears competitive. The university's 43% Pell Grant population suggests many students are financing most of their education through borrowing, making that debt figure particularly relevant. For a field where entry-level salaries plateau quickly and career advancement often depends more on portfolio and connections than credentials, starting with moderate debt rather than none offers some breathing room to take internships and build experience without desperate financial pressure defining every early-career choice.
Where North Park University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Illinois
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Illinois (23 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $35,325 | $41,234* | — | $26,000* | — | |
| $44,394 | $48,549* | $58,050 | $26,899* | 0.55 | |
| $16,004 | $48,063* | $62,665 | $23,250* | 0.48 | |
| $16,021 | $43,874* | $53,696 | $22,500* | 0.51 | |
| $51,716 | $43,308* | $56,347 | $25,000* | 0.58 | |
| $44,460 | $41,234* | $58,268 | $24,500* | 0.59 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At North Park University, approximately 43% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 9 similar programs in IL. Actual outcomes may vary.