Est. Earnings (1yr)
$37,993
Est. from MO median (8 programs)
Est. Median Debt
$25,000
Est. from MO median (3 programs)

Analysis

Similar Public Relations programs across Missouri suggest first-year earnings around $38,000 for this degree, climbing to a reported $46,500 by year four—a meaningful jump that indicates the field rewards experience. The estimated $25,000 in debt translates to manageable monthly payments relative to that trajectory, with a debt-to-earnings ratio well below concerning thresholds.

What's worth noting is how Northwest Missouri State compares to peer programs statewide. The estimated starting salary aligns with Missouri's median for this field, but lags several thousand dollars behind Webster, Missouri State-Springfield, and Southeast Missouri State—all of which report stronger early outcomes. By year four, the gap narrows considerably, suggesting Northwest graduates may catch up as they gain experience, though that initial earnings difference could impact how quickly debt gets paid down.

The fundamental question is whether this program justifies the investment given the uncertainty in the estimates and the documented stronger performance at competing Missouri schools. If your student has specific reasons to attend Northwest—campus fit, scholarship money that reduces that $25,000 figure, particular faculty connections—the debt level isn't prohibitive. But if they're choosing purely on program strength, the data from comparable Missouri schools suggests looking closely at those alternatives that show clearer early earning power in this competitive communications field.

Where Northwest Missouri State University Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Northwest Missouri State University$46,522
Southeast Missouri State University$40,127$51,191+28%
Missouri State University-Springfield$40,178$46,066+15%
Webster University$42,421$45,908+8%
University of Central Missouri$39,401$43,229+10%

Compare to Similar Programs in Missouri

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Missouri (23 total in state)

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SchoolIn-State TuitionEarnings (1yr)*Earnings (4yr)Median Debt*Debt/Earnings
Northwest Missouri State UniversityMaryville$10,181$37,993*$46,522$25,000*
Webster UniversitySaint Louis$30,730$42,421*$45,908*
Missouri State University-SpringfieldSpringfield$9,024$40,178*$46,066$23,329*0.58
Southeast Missouri State UniversityCape Girardeau$9,496$40,127*$51,191$25,000*0.62
University of Central MissouriWarrensburg$9,739$39,401*$43,229$26,000*0.66
Evangel UniversitySpringfield$27,192$36,585**
National Median$39,794*$24,625*0.62
* Estimated from similar programs

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Northwest Missouri State University, approximately 27% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 8 similar programs in MO. Actual outcomes may vary.