Public Relations, Advertising, and Applied Communication at Northwest Missouri State University
Bachelor's Degree
nwmissouri.eduAnalysis
Similar Public Relations programs across Missouri suggest first-year earnings around $38,000 for this degree, climbing to a reported $46,500 by year four—a meaningful jump that indicates the field rewards experience. The estimated $25,000 in debt translates to manageable monthly payments relative to that trajectory, with a debt-to-earnings ratio well below concerning thresholds.
What's worth noting is how Northwest Missouri State compares to peer programs statewide. The estimated starting salary aligns with Missouri's median for this field, but lags several thousand dollars behind Webster, Missouri State-Springfield, and Southeast Missouri State—all of which report stronger early outcomes. By year four, the gap narrows considerably, suggesting Northwest graduates may catch up as they gain experience, though that initial earnings difference could impact how quickly debt gets paid down.
The fundamental question is whether this program justifies the investment given the uncertainty in the estimates and the documented stronger performance at competing Missouri schools. If your student has specific reasons to attend Northwest—campus fit, scholarship money that reduces that $25,000 figure, particular faculty connections—the debt level isn't prohibitive. But if they're choosing purely on program strength, the data from comparable Missouri schools suggests looking closely at those alternatives that show clearer early earning power in this competitive communications field.
Where Northwest Missouri State University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Northwest Missouri State University | — | $46,522 | — |
| Southeast Missouri State University | $40,127 | $51,191 | +28% |
| Missouri State University-Springfield | $40,178 | $46,066 | +15% |
| Webster University | $42,421 | $45,908 | +8% |
| University of Central Missouri | $39,401 | $43,229 | +10% |
Compare to Similar Programs in Missouri
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Missouri (23 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $10,181 | $37,993* | $46,522 | $25,000* | — | |
| $30,730 | $42,421* | $45,908 | —* | — | |
| $9,024 | $40,178* | $46,066 | $23,329* | 0.58 | |
| $9,496 | $40,127* | $51,191 | $25,000* | 0.62 | |
| $9,739 | $39,401* | $43,229 | $26,000* | 0.66 | |
| $27,192 | $36,585* | — | —* | — | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Northwest Missouri State University, approximately 27% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 8 similar programs in MO. Actual outcomes may vary.