Public Relations, Advertising, and Applied Communication at Northwestern College
Bachelor's Degree
nwciowa.eduAnalysis
Northwestern's estimated outcomes land right at Iowa's median for communications programs, with first-year earnings around $42,200—enough to put this program in the top half nationally, where the median sits just under $40,000. The estimated debt load of roughly $26,000 produces a debt-to-earnings ratio of 0.61, meaning graduates would owe about seven months of their first year's salary, a manageable starting point for a field where early earnings typically lag behind other professional tracks.
What's harder to gauge is how Northwestern specifically stacks up against Iowa's reported programs. Drake and University of Northern Iowa graduates earn slightly more in their first year ($44,500 and $43,800 respectively), while Iowa State's outcomes align almost exactly with the state median. Without Northwestern's actual data, it's unclear whether the school's smaller size and focus on underserved communities (23% Pell recipients) translates to stronger alumni networks or weaker placement pipelines in Des Moines and beyond.
The practical question is whether these estimated figures justify the investment in a field where career advancement often depends on location and connections. If Northwestern's career services can compete with larger Iowa programs for internships and first jobs—and if your student plans to stay in the Midwest—the debt burden appears reasonable. But with comparable programs at state schools likely costing less for in-state students, you'll want to verify what Northwestern's network and support actually deliver before committing.
Where Northwestern College Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Iowa
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Iowa (17 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $35,300 | $42,228* | — | $25,832* | — | |
| $49,944 | $44,492* | $58,012 | $23,250* | 0.52 | |
| $9,728 | $43,755* | $48,546 | $21,096* | 0.48 | |
| $10,497 | $42,530* | $53,543 | $24,750* | 0.58 | |
| $46,212 | $41,925* | — | —* | — | |
| $38,298 | $40,938* | $49,138 | $26,581* | 0.65 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Northwestern College, approximately 23% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 6 similar programs in IA. Actual outcomes may vary.