Public Relations, Advertising, and Applied Communication at Pacific Union College
Bachelor's Degree
puc.eduAnalysis
This communications program sits right at California's median, with peer institutions suggesting first-year earnings around $39,470 against roughly $22,672 in debt—a manageable 0.57 debt-to-earnings ratio. That's actually better than the national median debt of $24,625, though the earnings align almost exactly with the national benchmark. For a field where relationships and portfolio matter as much as credentials, these estimates suggest neither a standout advantage nor a red flag.
The challenge is context. Top California programs like USC and National University produce graduates earning $50,000+, nearly $11,000 more than what comparable programs at schools like Pacific Union typically yield. That gap matters in expensive markets like the Bay Area, where $39,470 stretches far less than in other regions. Meanwhile, San Diego State—a public option—reports similar higher earnings at presumably lower cost for in-state students.
The modest debt load keeps this from being a poor investment, but the estimated earnings ceiling raises questions about whether a smaller, private college environment justifies the trade-off when larger California programs with stronger industry connections appear to deliver better outcomes. If your student thrives in intimate settings and has clear career goals in communications, the numbers work. But compare the actual career support and alumni networks carefully—in this field, who you know often matters more than where you went.
Where Pacific Union College Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in California
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in California (17 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $35,214 | $39,470* | — | $22,672* | — | |
| $13,320 | $50,070* | — | $30,622* | 0.61 | |
| $68,237 | $50,041* | $70,999 | $20,251* | 0.40 | |
| $66,742 | $45,988* | $64,905 | $26,000* | 0.57 | |
| $8,290 | $44,197* | $62,118 | $17,038* | 0.39 | |
| $62,784 | $40,141* | $60,270 | $22,625* | 0.56 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Pacific Union College, approximately 33% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 10 similar programs in CA. Actual outcomes may vary.