Est. Earnings (1yr)
$37,993
Est. from MO median (8 programs)
Est. Median Debt
$23,250
Est. from MO median (3 programs)

Analysis

Park University's communications program shows estimated first-year earnings of $38,000 against roughly $23,000 in debt—figures drawn from similar Missouri programs where actual outcomes aren't publicly available. That 0.61 debt-to-earnings ratio sits in reasonable territory, suggesting graduates could manage their loans on entry-level salaries, though it's worth noting this estimate places the program below what nearby schools like Webster ($42,400) and Missouri State ($40,200) report for their graduates.

The challenge here is that communications and PR programs in Missouri show significant variation in outcomes. Similar programs across the state produce first-year earnings ranging from the mid-$30,000s to over $42,000, which suggests that institutional reputation, networking opportunities, and internship pipelines matter considerably in this field. Park's substantial Pell grant population (39%) indicates strong access for working-class students, but without actual graduate outcomes, you're operating on the assumption that this program performs at Missouri's median level.

For families weighing this investment, the estimated debt load seems manageable if the earnings projection holds, but you're making that bet without seeing Park's actual track record. If your student can access programs with reported outcomes—particularly those showing earnings in the low $40,000s—those numbers provide more certainty about return on investment in a field where starting salary differences of $5,000-$6,000 aren't trivial.

Where Park University Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Compare to Similar Programs in Missouri

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Missouri (23 total in state)

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SchoolIn-State TuitionEarnings (1yr)*Earnings (4yr)Median Debt*Debt/Earnings
Park UniversityParkville$16,400$37,993*—$23,250*—
Webster UniversitySaint Louis$30,730$42,421*$45,908—*—
Missouri State University-SpringfieldSpringfield$9,024$40,178*$46,066$23,329*0.58
Southeast Missouri State UniversityCape Girardeau$9,496$40,127*$51,191$25,000*0.62
University of Central MissouriWarrensburg$9,739$39,401*$43,229$26,000*0.66
Evangel UniversitySpringfield$27,192$36,585*——*—
National Median—$39,794*—$24,625*0.62
* Estimated from similar programs

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Park University, approximately 39% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 8 similar programs in MO. Actual outcomes may vary.