Public Relations, Advertising, and Applied Communication at Park University
Bachelor's Degree
park.eduAnalysis
Park University's communications program shows estimated first-year earnings of $38,000 against roughly $23,000 in debt—figures drawn from similar Missouri programs where actual outcomes aren't publicly available. That 0.61 debt-to-earnings ratio sits in reasonable territory, suggesting graduates could manage their loans on entry-level salaries, though it's worth noting this estimate places the program below what nearby schools like Webster ($42,400) and Missouri State ($40,200) report for their graduates.
The challenge here is that communications and PR programs in Missouri show significant variation in outcomes. Similar programs across the state produce first-year earnings ranging from the mid-$30,000s to over $42,000, which suggests that institutional reputation, networking opportunities, and internship pipelines matter considerably in this field. Park's substantial Pell grant population (39%) indicates strong access for working-class students, but without actual graduate outcomes, you're operating on the assumption that this program performs at Missouri's median level.
For families weighing this investment, the estimated debt load seems manageable if the earnings projection holds, but you're making that bet without seeing Park's actual track record. If your student can access programs with reported outcomes—particularly those showing earnings in the low $40,000s—those numbers provide more certainty about return on investment in a field where starting salary differences of $5,000-$6,000 aren't trivial.
Where Park University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Missouri
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Missouri (23 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $16,400 | $37,993* | — | $23,250* | — | |
| $30,730 | $42,421* | $45,908 | —* | — | |
| $9,024 | $40,178* | $46,066 | $23,329* | 0.58 | |
| $9,496 | $40,127* | $51,191 | $25,000* | 0.62 | |
| $9,739 | $39,401* | $43,229 | $26,000* | 0.66 | |
| $27,192 | $36,585* | — | —* | — | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Park University, approximately 39% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 8 similar programs in MO. Actual outcomes may vary.