General Sales, Merchandising at Pasadena City College
Undergraduate Certificate or Diploma
pasadena.eduAnalysis
A credential costing $20,500 for earnings around $41,000 sounds reasonable on paper, but these estimates—drawn from a handful of similar programs nationally—deserve skepticism when California's own data tells a starkly different story. The state median for sales and merchandising certificates sits at just $15,849, less than half what peer programs nationally suggest. Even California's highest-earning programs in this field barely clear $16,000. That gap is too large to ignore, and it raises real questions about whether national patterns apply here.
The debt burden compounds this uncertainty. At half your first-year salary, you'd need steady earnings growth to make the investment worthwhile. But sales careers can be volatile, and without actual outcomes from Pasadena City College's program specifically, you're betting on averages that may not reflect the local reality. Given that 30% of students here receive Pell grants, many families can't afford to gamble on a credential that might underperform.
Before committing, demand specifics: What do Pasadena's own graduates earn? Where do they find jobs? If the school can't provide that data—and the federal government can't either because the graduate sample is too small—that's a yellow flag in itself. For a sales career, on-the-job experience or a more established program with proven local outcomes might serve your child better.
Where Pasadena City College Stands
Earnings vs. debt across all general sales, merchandising certificate's programs nationally
Compare to Similar Programs in California
General Sales, Merchandising certificate's programs at peer institutions in California (62 total in state)
Scroll to see more →
| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $1,180 | $41,009* | — | $20,500* | — | |
| — | $15,849* | $15,181 | —* | — | |
| — | $15,849* | $15,181 | —* | — | |
| National Median | — | $41,008* | — | $20,500* | 0.50 |
Career Paths
Occupations commonly associated with general sales, merchandising graduates
Business Teachers, Postsecondary
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
Solar Sales Representatives and Assessors
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Advertising Sales Agents
Travel Agents
Parts Salespersons
Wholesale and Retail Buyers, Except Farm Products
Purchasing Agents, Except Wholesale, Retail, and Farm Products
First-Line Supervisors of Retail Sales Workers
First-Line Supervisors of Non-Retail Sales Workers
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Pasadena City College, approximately 30% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 8 similar programs. Actual outcomes may vary.