Public Relations, Advertising, and Applied Communication at Rochester University
Bachelor's Degree
rcu.eduAnalysis
Based on comparable programs across Michigan, Rochester University's communications degree tracks right at the state median of $40,299 in first-year earnings. That's reasonable for this field, but it puts graduates several steps behind Michigan State's stronger $45,158 outcome and means starting salaries lag peers at Central Michigan or Wayne State by only marginal amounts.
The estimated debt of $25,832 translates to a 0.64 debt-to-earnings ratio—manageable territory that suggests monthly loan payments around $290 on a standard plan, or roughly 9% of gross monthly income. For context, the national median debt for this credential sits at $24,625, so Rochester's figure isn't out of line. Similar programs in Michigan typically produce this level of borrowing, and the earnings estimate places graduates near typical entry points for PR and marketing assistant roles in the Detroit metro area.
The uncertainty here matters more than usual: with no reported outcomes for Rochester specifically, you're working from state averages that include everything from elite programs to struggling ones. If your child thrives in smaller class settings and Rochester's career services actively place students in local agencies, the actual outcome could exceed these estimates. But if networking and internship access prove limited, they might find themselves on the lower end of that range, where the debt load becomes harder to justify against entry-level communications salaries.
Where Rochester University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Michigan
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Michigan (23 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $27,938 | $40,299* | — | $25,832* | — | |
| $15,988 | $45,158* | $57,693 | $23,899* | 0.53 | |
| $33,000 | $41,857* | $52,483 | $20,250* | 0.48 | |
| $15,510 | $41,420* | $53,615 | $24,755* | 0.60 | |
| $14,297 | $41,306* | $52,584 | $27,000* | 0.65 | |
| $14,190 | $40,346* | $51,494 | $27,000* | 0.67 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Rochester University, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 11 similar programs in MI. Actual outcomes may vary.