Marketing at Roosevelt University
Bachelor's Degree
Analysis
Roosevelt's marketing graduates start below both national and state medians—trailing nearby competitors like Illinois State and Loyola by roughly $10,000—but the trajectory tells a more interesting story. Four years out, median earnings jump to nearly $60,000, a 40% increase that outpaces typical career progression for marketing majors. This suggests graduates may be gaining valuable experience in Chicago's robust marketing sector, even if entry-level positions don't pay top dollar initially.
The debt picture is manageable: $23,869 borrowed to earn $42,720 in year one produces a ratio of 0.56, meaning graduates dedicate just over half a year's salary to debt repayment. That's reasonable, though not exceptional. Among Illinois marketing programs, Roosevelt sits near the middle of the pack in both earnings and debt—acceptable for a school with a 94% acceptance rate serving a student body where nearly half receive Pell grants. The moderate sample size (30-100 graduates) provides reasonable confidence in these numbers.
For families weighing this program, the question becomes whether starting $8,000 below the state median is acceptable given the strong earnings growth. If your student can weather lower initial salaries—perhaps living at home or maintaining side income—the four-year numbers suggest catching up is feasible. The accessibility and Chicago location matter here: Roosevelt provides a realistic path into marketing careers for students who might not qualify for more selective programs.
Where Roosevelt University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Roosevelt University graduates compare to all programs nationally
Roosevelt University graduates earn $43k, placing them in the 37th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Illinois
Marketing bachelors's programs at peer institutions in Illinois (37 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Roosevelt University | $42,720 | $59,860 | $23,869 | 0.56 |
| University of Illinois Urbana-Champaign | $69,273 | $78,864 | $20,000 | 0.29 |
| Illinois Wesleyan University | $56,684 | — | — | — |
| Illinois State University | $51,687 | $63,704 | $20,500 | 0.40 |
| Northern Illinois University | $51,137 | $59,336 | $23,875 | 0.47 |
| Loyola University Chicago | $51,065 | $73,410 | $25,000 | 0.49 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Illinois
Compare tuition, earnings, and debt across Illinois schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Illinois Urbana-Champaign Champaign | $16,004 | $69,273 | $20,000 |
| Illinois Wesleyan University Bloomington | $55,704 | $56,684 | — |
| Illinois State University Normal | $16,021 | $51,687 | $20,500 |
| Northern Illinois University Dekalb | $12,700 | $51,137 | $23,875 |
| Loyola University Chicago Chicago | $51,716 | $51,065 | $25,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Roosevelt University, approximately 46% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 38 graduates with reported earnings and 40 graduates with debt data. Small samples may not be representative.