Public Relations, Advertising, and Applied Communication at Roosevelt University
Bachelor's Degree
roosevelt.eduAnalysis
Roosevelt's communications program carries an estimated $26,000 in debt—slightly above both state and national medians—while peer programs in Illinois suggest first-year earnings around $41,000. That debt load represents about 63% of estimated first-year income, which sits in workable territory but leaves little margin for error in a field where entry-level salaries tend to plateau quickly.
The estimated figures here align almost exactly with Illinois state medians for this field, placing the program squarely in the middle of the pack. However, Roosevelt's 94% admission rate and substantial Pell population (46%) suggest this school serves students who might face additional financial constraints. When top Illinois programs like North Central and U of I produce graduates earning $48,000+, the $7,000 annual gap compounds quickly—that's potentially $35,000 in lost earnings over five years, enough to more than offset any tuition savings.
The core challenge: communications degrees at any school require strong networking and internship opportunities to translate into decent-paying jobs, and Chicago offers those connections. Whether Roosevelt provides adequate access to that ecosystem—internship pipelines, employer relationships, portfolio development—will likely determine if graduates beat or fall short of the $41,000 estimate. That's the critical question parents should press the school on directly, particularly given the estimated debt burden.
Where Roosevelt University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Illinois
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Illinois (23 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $20,280 | $41,234* | — | $26,000* | — | |
| $44,394 | $48,549* | $58,050 | $26,899* | 0.55 | |
| $16,004 | $48,063* | $62,665 | $23,250* | 0.48 | |
| $16,021 | $43,874* | $53,696 | $22,500* | 0.51 | |
| $51,716 | $43,308* | $56,347 | $25,000* | 0.58 | |
| $44,460 | $41,234* | $58,268 | $24,500* | 0.59 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Roosevelt University, approximately 46% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 9 similar programs in IL. Actual outcomes may vary.