Analysis
A $26,000 debt load for a bachelor's degree represents a manageable starting point, particularly when first-year earnings from comparable Indiana marketing programs suggest $47,326. That debt-to-earnings ratio of 0.55 falls within reasonable territory—similar programs across the state typically produce outcomes where graduates can realistically tackle their loans within a few years. With over half the student body receiving Pell grants, Saint Mary-of-the-Woods serves many students for whom this level of debt represents genuine social mobility, not crushing burden.
The earnings estimate aligns perfectly with Indiana's median for marketing programs and sits slightly above the national benchmark of $44,728. However, Indiana's top marketing programs—Notre Dame at $64,000, Butler at $60,000, Purdue at $57,000—demonstrate there's considerable variation in outcomes. While those schools operate in different competitive tiers, the gap is wide enough to matter over a career trajectory. Similar programs at this college's peer institutions suggest graduates enter the workforce making roughly $15,000-20,000 less than they would from Indiana's most selective universities.
The practical question: does this program provide sufficient ROI to justify the investment? For students who need the accessible admission environment (76% acceptance rate) and supportive structure this college offers, peer program data suggests the financial math works—debt is modest, earnings cover living expenses plus loan payments. But families comparing options should recognize they're not just choosing a major; they're choosing an earnings trajectory that peer data indicates will likely start lower than Indiana's competitive programs.
Where Saint Mary-of-the-Woods College Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Indiana
Marketing bachelors's programs at peer institutions in Indiana (27 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $33,490 | $47,326* | — | $26,000* | — | |
| $62,693 | $63,906* | $73,166 | $19,000* | 0.30 | |
| $45,980 | $60,438* | $61,624 | $26,000* | 0.43 | |
| $9,992 | $56,668* | — | $19,264* | 0.34 | |
| $35,600 | $51,244* | $63,152 | —* | — | |
| $9,576 | $51,244* | $63,152 | —* | — | |
| National Median | — | $44,728* | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Saint Mary-of-the-Woods College, approximately 51% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 18 similar programs in IN. Actual outcomes may vary.