Public Relations, Advertising, and Applied Communication at Saint Xavier University
Bachelor's Degree
sxu.eduAnalysis
Similar communications programs in Illinois suggest first-year earnings around $41,000—right in line with the state and national medians—paired with an estimated $26,000 in debt. That debt-to-earnings ratio of 0.63 falls within reasonable territory for liberal arts degrees, though it's not the bargain you'd find at some larger public universities in the state.
The challenge is competitive context. Illinois houses some heavyweight programs in this field: North Central and University of Illinois graduates are earning closer to $48,000, a $7,000 premium over what peer programs at similar schools typically produce. Saint Xavier serves a predominantly working-class student body (56% on Pell grants), which makes affordability particularly important. The estimated debt load, while manageable in absolute terms, becomes trickier when you're not seeing the earnings boost that justifies premium tuition.
For a field as network-dependent as communications, where internship quality and alumni connections matter enormously, you're betting that Saint Xavier's Chicago location and support systems can close that earnings gap. The 86% admission rate suggests less selectivity than top-tier competitors, which often correlates with fewer on-campus recruiting opportunities. If your child has access to the higher-performing programs in this state—particularly the public options—those provide clearer value. Otherwise, keeping total debt well below this $26,000 estimate becomes essential to making the numbers work on a communications salary.
Where Saint Xavier University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Illinois
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Illinois (23 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $36,840 | $41,234* | — | $26,000* | — | |
| $44,394 | $48,549* | $58,050 | $26,899* | 0.55 | |
| $16,004 | $48,063* | $62,665 | $23,250* | 0.48 | |
| $16,021 | $43,874* | $53,696 | $22,500* | 0.51 | |
| $51,716 | $43,308* | $56,347 | $25,000* | 0.58 | |
| $44,460 | $41,234* | $58,268 | $24,500* | 0.59 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Saint Xavier University, approximately 56% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 9 similar programs in IL. Actual outcomes may vary.