Based on U.S. Department of Education data (October 2025 release). Some figures are estimates based on similar programs — see details below.
Analysis
A debt load around $15,600 puts Salt Lake Community College's marketing associate's in reasonable territory—comparable programs nationally suggest students finish with this level of borrowing, while first-year earnings typically land near $42,000. That translates to a debt-to-earnings ratio of 0.37, meaning graduates would owe roughly 37 cents for every dollar they earn in year one. By community college standards, this creates a manageable repayment scenario.
The challenge is that these figures come from peer programs across the country, not SLCC's actual graduate outcomes. Marketing associate's programs vary considerably in how they're structured and what employment networks they tap into. Utah's job market for marketing roles—particularly in the state's growing tech corridor—may offer different opportunities than what national medians suggest, though without reported data from SLCC or the two other Utah schools offering this program, it's difficult to gauge local outcomes.
For a two-year credential, the estimated debt load is modest enough that even if earnings fall somewhat short of the $42,000 estimate, repayment shouldn't become crushing. The real question is whether an associate's degree provides enough differentiation in marketing, a field where bachelor's degrees are increasingly standard. If your student plans to transfer to a four-year program, this could be a cost-effective foundation; as a terminal degree, verify what local employers actually hire for with this credential.
Where Salt Lake Community College Stands
Earnings vs. debt across all marketing associates's programs nationally
Compare to Similar Programs Nationally
Marketing associates's programs at top institutions nationally
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $4,257 | $41,955* | — | $15,597* | — | |
| $4,448 | $48,724* | $46,865 | $14,943* | 0.31 | |
| $16,450 | $45,084* | — | $22,546* | 0.50 | |
| $4,058 | $44,748* | — | $19,652* | 0.44 | |
| $10,899 | $44,293* | $44,488 | $27,167* | 0.61 | |
| $15,117 | $44,293* | $44,488 | $27,167* | 0.61 | |
| National Median | — | $41,955* | — | $19,149* | 0.46 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Salt Lake Community College, approximately 16% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 18 similar programs. Actual outcomes may vary.