Est. Earnings (1yr)
$39,470
Est. from CA median (10 programs)
Est. Median Debt
$17,038
Est. from CA median (3 programs)

Analysis

A debt load around $17,000 for a communications degree positions San Jose State graduates favorably compared to other California programs in this field, where typical borrowing hits $22,625. That manageable debt figure matters because early earnings in PR and advertising tend to be modest—similar programs across California suggest first-year earnings around $39,470, roughly matching the national benchmark.

The real story emerges in year four, when this program's graduates earn $63,191—substantially higher than what peer programs typically produce and well above both state and national medians. That trajectory suggests the Silicon Valley location delivers real professional advantages, whether through internships at tech companies, agency connections, or simply higher local wages. The debt-to-earnings ratio of 0.43 means graduates would dedicate less than half a year's first-year salary to repaying their loans, a comfortable starting point.

For families weighing this investment, the combination of below-average borrowing and above-average mid-term earnings makes this program financially sound among California communications options. The jump from year one to year four indicates graduates are building valuable skills and connections, though remember these figures reflect patterns from similar programs rather than verified outcomes from SJSU specifically. With 80% of applicants admitted and over a third of students receiving Pell grants, accessibility doesn't seem to compromise results—this looks like a reasonable path for students drawn to media and communications careers.

Where San Jose State University Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
San Jose State University—$63,191—
University of San Francisco$37,856$86,425+128%
University of Southern California$50,041$70,999+42%
Pepperdine University$45,988$64,905+41%
San Diego State University$44,197$62,118+41%

Compare to Similar Programs in California

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in California (17 total in state)

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SchoolIn-State TuitionEarnings (1yr)*Earnings (4yr)Median Debt*Debt/Earnings
San Jose State UniversitySan Jose$7,992$39,470*$63,191$17,038*—
National UniversitySan Diego$13,320$50,070*—$30,622*0.61
University of Southern CaliforniaLos Angeles$68,237$50,041*$70,999$20,251*0.40
Pepperdine UniversityMalibu$66,742$45,988*$64,905$26,000*0.57
San Diego State UniversitySan Diego$8,290$44,197*$62,118$17,038*0.39
Chapman UniversityOrange$62,784$40,141*$60,270$22,625*0.56
National Median—$39,794*—$24,625*0.62
* Estimated from similar programs

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At San Jose State University, approximately 35% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 10 similar programs in CA. Actual outcomes may vary.