Public Relations, Advertising, and Applied Communication at San Jose State University
Bachelor's Degree
sjsu.eduAnalysis
A debt load around $17,000 for a communications degree positions San Jose State graduates favorably compared to other California programs in this field, where typical borrowing hits $22,625. That manageable debt figure matters because early earnings in PR and advertising tend to be modest—similar programs across California suggest first-year earnings around $39,470, roughly matching the national benchmark.
The real story emerges in year four, when this program's graduates earn $63,191—substantially higher than what peer programs typically produce and well above both state and national medians. That trajectory suggests the Silicon Valley location delivers real professional advantages, whether through internships at tech companies, agency connections, or simply higher local wages. The debt-to-earnings ratio of 0.43 means graduates would dedicate less than half a year's first-year salary to repaying their loans, a comfortable starting point.
For families weighing this investment, the combination of below-average borrowing and above-average mid-term earnings makes this program financially sound among California communications options. The jump from year one to year four indicates graduates are building valuable skills and connections, though remember these figures reflect patterns from similar programs rather than verified outcomes from SJSU specifically. With 80% of applicants admitted and over a third of students receiving Pell grants, accessibility doesn't seem to compromise results—this looks like a reasonable path for students drawn to media and communications careers.
Where San Jose State University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| San Jose State University | — | $63,191 | — |
| University of San Francisco | $37,856 | $86,425 | +128% |
| University of Southern California | $50,041 | $70,999 | +42% |
| Pepperdine University | $45,988 | $64,905 | +41% |
| San Diego State University | $44,197 | $62,118 | +41% |
Compare to Similar Programs in California
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in California (17 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $7,992 | $39,470* | $63,191 | $17,038* | — | |
| $13,320 | $50,070* | — | $30,622* | 0.61 | |
| $68,237 | $50,041* | $70,999 | $20,251* | 0.40 | |
| $66,742 | $45,988* | $64,905 | $26,000* | 0.57 | |
| $8,290 | $44,197* | $62,118 | $17,038* | 0.39 | |
| $62,784 | $40,141* | $60,270 | $22,625* | 0.56 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At San Jose State University, approximately 35% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 10 similar programs in CA. Actual outcomes may vary.