Public Relations, Advertising, and Applied Communication at Siena Heights University
Bachelor's Degree
Analysis
Starting salaries around $40,000 place Siena Heights graduates right at the national median for communications programs, but below most Michigan competitors. While that's respectable for an entry-level communications role, the real concern is ranking in just the 40th percentile statewide—meaning six out of ten Michigan programs produce higher-earning graduates. For context, Michigan State grads earn about 14% more ($45,158), and even mid-tier options like Central Michigan ($40,346) edge ahead. The modest debt load of $24,900 keeps this financially manageable, with a 0.63 debt-to-earnings ratio that won't overwhelm your child's early career budget.
The 13% earnings growth to $44,643 by year four shows steady progression, though the small sample size (under 30 graduates) means these numbers could swing significantly with just a few outliers. What you're getting is a local option that won't bury students in debt but doesn't offer the stronger alumni networks or employer connections that boost outcomes at larger Michigan schools. For a student committed to staying in Adrian or preferring a smaller campus, this works as an affordable path into communications work.
The practical question: Can your child get similar education at a Michigan school with stronger regional outcomes for comparable cost? If Siena Heights offers substantially better financial aid or your student needs the intimate setting, the debt level is reasonable. Otherwise, the middling state placement suggests looking at competitive offers from schools in the top half of Michigan's communications programs.
Where Siena Heights University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Siena Heights University graduates compare to all programs nationally
Siena Heights University graduates earn $40k, placing them in the 49th percentile of all public relations, advertising, and applied communication bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Michigan
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Michigan (23 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Siena Heights University | $39,677 | $44,643 | $24,900 | 0.63 |
| Michigan State University | $45,158 | $57,693 | $23,899 | 0.53 |
| Northwood University | $41,857 | $52,483 | $20,250 | 0.48 |
| Eastern Michigan University | $41,420 | $53,615 | $24,755 | 0.60 |
| Wayne State University | $41,306 | $52,584 | $27,000 | 0.65 |
| Central Michigan University | $40,346 | $51,494 | $27,000 | 0.67 |
| National Median | $39,794 | — | $24,625 | 0.62 |
Other Public Relations, Advertising, and Applied Communication Programs in Michigan
Compare tuition, earnings, and debt across Michigan schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Michigan State University East Lansing | $15,988 | $45,158 | $23,899 |
| Northwood University Midland | $33,000 | $41,857 | $20,250 |
| Eastern Michigan University Ypsilanti | $15,510 | $41,420 | $24,755 |
| Wayne State University Detroit | $14,297 | $41,306 | $27,000 |
| Central Michigan University Mount Pleasant | $14,190 | $40,346 | $27,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Siena Heights University, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 20 graduates with reported earnings and 23 graduates with debt data. Small samples may not be representative.