Public Relations, Advertising, and Applied Communication at Southwestern Adventist University
Bachelor's Degree
swau.eduAnalysis
Communications programs across Texas show a wide spread in outcomes, with top programs reporting first-year earnings above $50,000 while the state median sits at $41,363. Southwestern Adventist's program falls right at that median based on peer programs in Texas, suggesting a middle-of-the-pack starting point. The estimated debt of $25,832—derived from similar private religious institutions nationally—translates to a debt-to-earnings ratio of 0.62, which is manageable but not particularly low for this field.
The challenge is that communications careers often reward institutional prestige and networking opportunities, areas where smaller schools like Southwestern Adventist may struggle against programs at UT Austin or SMU that report $10,000+ higher starting salaries. Similar programs nationally carry slightly less debt ($24,625 median) while producing comparable earnings, which suggests graduates here may be paying a modest premium for the private school experience without a corresponding earnings boost.
For families evaluating this investment, the key question is whether Southwestern Adventist's smaller class sizes and values-aligned environment justify borrowing near $26,000 when peer programs suggest outcomes cluster around the national average. The debt load is reasonable enough to manage on entry-level communications salaries, but there's little evidence of premium returns that would make this program stand out financially from more affordable options.
Where Southwestern Adventist University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Texas
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Texas (24 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $24,588 | $41,363* | — | $25,832* | — | |
| $64,460 | $51,828* | $65,215 | $19,750* | 0.38 | |
| $57,220 | $48,053* | $66,005 | $24,148* | 0.50 | |
| $11,678 | $47,972* | $65,345 | $20,995* | 0.44 | |
| $9,711 | $42,472* | $49,794 | $23,800* | 0.56 | |
| $11,728 | $41,703* | $50,879 | $22,639* | 0.54 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Southwestern Adventist University, approximately 39% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 10 similar programs in TX. Actual outcomes may vary.