Public Relations, Advertising, and Applied Communication at Stephen F Austin State University
Bachelor's Degree
sfasu.eduAnalysis
Based on comparable communications programs across Texas, Stephen F Austin's offering appears positioned near the state median—roughly $41,363 in first-year earnings paired with an estimated $21,764 in debt. That 0.53 debt-to-earnings ratio suggests graduates would need about half their first year's salary to clear their student loans, a manageable target if those estimates hold true for this specific program.
The challenge here is visibility. With both earnings and debt figures derived from peer institutions rather than SFA's own graduates, parents are essentially betting that this program will perform like the typical Texas communications degree. The state's top programs—at UT Austin, SMU, and TCU—report significantly higher outcomes, with graduates earning $48,000 to $52,000. Whether SFA's lower admission selectivity and different student profile translates to similar results or creates a gap is impossible to know from the available data.
For families prioritizing affordability in communications education, the estimated debt load sits about $3,000 below the national median, which matters in a field where entry-level salaries rarely provide much cushion. But without actual graduate outcomes from this program, you're making an investment decision with borrowed data. If your child has admission options at Texas schools with reported earnings—even if those schools cost slightly more—the transparency advantage may justify the difference.
Where Stephen F Austin State University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Texas
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Texas (24 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $10,600 | $41,363* | — | $21,764* | — | |
| $64,460 | $51,828* | $65,215 | $19,750* | 0.38 | |
| $57,220 | $48,053* | $66,005 | $24,148* | 0.50 | |
| $11,678 | $47,972* | $65,345 | $20,995* | 0.44 | |
| $9,711 | $42,472* | $49,794 | $23,800* | 0.56 | |
| $11,728 | $41,703* | $50,879 | $22,639* | 0.54 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Stephen F Austin State University, approximately 37% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 10 similar programs in TX. Actual outcomes may vary.