Analysis
A $42,000 first-year salary estimate—based on national patterns for associate-level marketing programs—looks promising at first glance, especially against an estimated $15,600 in debt. That debt-to-earnings ratio of 0.37 suggests manageable repayment, and the borrowing appears lighter than typical for these programs nationally. But context matters considerably here.
The challenge is that New York's marketing associate landscape tells a much different story. The state median for these programs sits at just $23,000—nearly half what national peer programs suggest. Looking at reported outcomes from actual New York schools, CUNY NYC College of Technology graduates earn around $27,000, while Nassau Community College's program yields closer to $19,000. If Alfred's program performs more like its state peers than the national average, that $42,000 estimate could be significantly optimistic, which would make even moderate debt harder to justify.
The uncertainty here is real, and it cuts both ways. Your child might land closer to that national figure if they're positioned for higher-paying markets or roles, but they could just as easily face the tighter New York reality. Given that 45% of students here receive Pell grants, many families are working with thin margins. Before committing, pin down what kinds of jobs recent graduates actually secured and where they're working—those specifics matter more than any regional estimate when you're deciding whether this investment pencils out.
Where SUNY College of Technology at Alfred Stands
Earnings vs. debt across all marketing associates's programs nationally
Compare to Similar Programs in New York
Marketing associates's programs at peer institutions in New York (20 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $8,862 | $41,955* | — | $15,597* | — | |
| $7,332 | $26,930* | $37,231 | —* | — | |
| $6,330 | $19,002* | $46,526 | $10,953* | 0.58 | |
| National Median | — | $41,955* | — | $19,149* | 0.46 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At SUNY College of Technology at Alfred, approximately 45% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 18 similar programs. Actual outcomes may vary.