Median Earnings (1yr)
$40,411
56th percentile (40th in TX)
Median Debt
$21,764
12% below national median
Debt-to-Earnings
0.54
Manageable
Sample Size
443
Adequate data

Analysis

Texas State's Public Relations program sits in an interesting middle ground—it delivers solid debt management with decent earnings growth, but lags behind stronger Texas competitors. With graduates earning $40,411 initially and reaching $50,780 by year four (a healthy 26% jump), the program performs slightly above national averages but falls short of the Texas median by about $1,000.

The debt picture tells a more encouraging story. At $21,764, student debt matches the state average while staying well below the national median of $24,625. This creates a manageable debt-to-earnings ratio of 0.54, meaning graduates can realistically handle their loan payments. However, the program ranks in just the 40th percentile among Texas schools, suggesting other in-state options might deliver better returns—particularly UT Austin ($47,972) or University of Houston ($42,472), which offer significantly higher starting salaries.

For parents weighing this option, Texas State provides a relatively safe bet with reasonable debt levels and steady earnings growth, making it a solid backup choice. But if your child can gain admission to more competitive Texas programs, the extra $2,000-7,000 in starting salary could justify the additional effort, especially given the strong job market for communications professionals in major Texas cities.

Where Texas State University Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Texas State UniversityOther public relations, advertising, and applied communication programs

Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.

Earnings Distribution

How Texas State University graduates compare to all programs nationally

Texas State University graduates earn $40k, placing them in the 56th percentile of all public relations, advertising, and applied communication bachelors programs nationally.

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.

Compare to Similar Programs in Texas

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Texas (24 total in state)

SchoolEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Texas State University$40,411$50,780$21,7640.54
Southern Methodist University$51,828$65,215$19,7500.38
Texas Christian University$48,053$66,005$24,1480.50
The University of Texas at Austin$47,972$65,345$20,9950.44
University of Houston$42,472$49,794$23,8000.56
The University of Texas at Arlington$41,703$50,879$22,6390.54
National Median$39,794—$24,6250.62

Other Public Relations, Advertising, and Applied Communication Programs in Texas

Compare tuition, earnings, and debt across Texas schools

SchoolIn-State TuitionEarnings (1yr)Debt
Southern Methodist University
Dallas
$64,460$51,828$19,750
Texas Christian University
Fort Worth
$57,220$48,053$24,148
The University of Texas at Austin
Austin
$11,678$47,972$20,995
University of Houston
Houston
$9,711$42,472$23,800
The University of Texas at Arlington
Arlington
$11,728$41,703$22,639

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Texas State University, approximately 36% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 443 graduates with reported earnings and 447 graduates with debt data. Small samples may not be representative.