Public Relations, Advertising, and Applied Communication at Texas State University
Bachelor's Degree
Analysis
Texas State's Public Relations program sits in an interesting middle ground—it delivers solid debt management with decent earnings growth, but lags behind stronger Texas competitors. With graduates earning $40,411 initially and reaching $50,780 by year four (a healthy 26% jump), the program performs slightly above national averages but falls short of the Texas median by about $1,000.
The debt picture tells a more encouraging story. At $21,764, student debt matches the state average while staying well below the national median of $24,625. This creates a manageable debt-to-earnings ratio of 0.54, meaning graduates can realistically handle their loan payments. However, the program ranks in just the 40th percentile among Texas schools, suggesting other in-state options might deliver better returns—particularly UT Austin ($47,972) or University of Houston ($42,472), which offer significantly higher starting salaries.
For parents weighing this option, Texas State provides a relatively safe bet with reasonable debt levels and steady earnings growth, making it a solid backup choice. But if your child can gain admission to more competitive Texas programs, the extra $2,000-7,000 in starting salary could justify the additional effort, especially given the strong job market for communications professionals in major Texas cities.
Where Texas State University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Texas State University graduates compare to all programs nationally
Texas State University graduates earn $40k, placing them in the 56th percentile of all public relations, advertising, and applied communication bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Texas
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Texas (24 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Texas State University | $40,411 | $50,780 | $21,764 | 0.54 |
| Southern Methodist University | $51,828 | $65,215 | $19,750 | 0.38 |
| Texas Christian University | $48,053 | $66,005 | $24,148 | 0.50 |
| The University of Texas at Austin | $47,972 | $65,345 | $20,995 | 0.44 |
| University of Houston | $42,472 | $49,794 | $23,800 | 0.56 |
| The University of Texas at Arlington | $41,703 | $50,879 | $22,639 | 0.54 |
| National Median | $39,794 | — | $24,625 | 0.62 |
Other Public Relations, Advertising, and Applied Communication Programs in Texas
Compare tuition, earnings, and debt across Texas schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Southern Methodist University Dallas | $64,460 | $51,828 | $19,750 |
| Texas Christian University Fort Worth | $57,220 | $48,053 | $24,148 |
| The University of Texas at Austin Austin | $11,678 | $47,972 | $20,995 |
| University of Houston Houston | $9,711 | $42,472 | $23,800 |
| The University of Texas at Arlington Arlington | $11,728 | $41,703 | $22,639 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Texas State University, approximately 36% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 443 graduates with reported earnings and 447 graduates with debt data. Small samples may not be representative.