Public Relations, Advertising, and Applied Communication at Texas State University
Bachelor's Degree
txst.eduAnalysis
Texas State's Public Relations program sits in an interesting middle ground—it delivers solid debt management with decent earnings growth, but lags behind stronger Texas competitors. With graduates earning $40,411 initially and reaching $50,780 by year four (a healthy 26% jump), the program performs slightly above national averages but falls short of the Texas median by about $1,000.
The debt picture tells a more encouraging story. At $21,764, student debt matches the state average while staying well below the national median of $24,625. This creates a manageable debt-to-earnings ratio of 0.54, meaning graduates can realistically handle their loan payments. However, the program ranks in just the 40th percentile among Texas schools, suggesting other in-state options might deliver better returns—particularly UT Austin ($47,972) or University of Houston ($42,472), which offer significantly higher starting salaries.
For parents weighing this option, Texas State provides a relatively safe bet with reasonable debt levels and steady earnings growth, making it a solid backup choice. But if your child can gain admission to more competitive Texas programs, the extra $2,000-7,000 in starting salary could justify the additional effort, especially given the strong job market for communications professionals in major Texas cities.
Where Texas State University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Texas State University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Texas State University | $40,411 | $50,780 | +26% |
| Texas Christian University | $48,053 | $66,005 | +37% |
| The University of Texas at Austin | $47,972 | $65,345 | +36% |
| Southern Methodist University | $51,828 | $65,215 | +26% |
| Texas Tech University | $41,023 | $51,556 | +26% |
Compare to Similar Programs in Texas
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Texas (24 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $11,450 | $40,411 | $50,780 | $21,764 | 0.54 | |
| $64,460 | $51,828 | $65,215 | $19,750 | 0.38 | |
| $57,220 | $48,053 | $66,005 | $24,148 | 0.50 | |
| $11,678 | $47,972 | $65,345 | $20,995 | 0.44 | |
| $9,711 | $42,472 | $49,794 | $23,800 | 0.56 | |
| $11,728 | $41,703 | $50,879 | $22,639 | 0.54 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Texas State University, approximately 36% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 443 graduates with reported earnings and 447 graduates with debt data. Small samples may not be representative.