Median Earnings (1yr)
$40,411
56th percentile
40th percentile in Texas
Median Debt
$21,764
12% below national median

Analysis

Texas State's Public Relations program sits in an interesting middle ground—it delivers solid debt management with decent earnings growth, but lags behind stronger Texas competitors. With graduates earning $40,411 initially and reaching $50,780 by year four (a healthy 26% jump), the program performs slightly above national averages but falls short of the Texas median by about $1,000.

The debt picture tells a more encouraging story. At $21,764, student debt matches the state average while staying well below the national median of $24,625. This creates a manageable debt-to-earnings ratio of 0.54, meaning graduates can realistically handle their loan payments. However, the program ranks in just the 40th percentile among Texas schools, suggesting other in-state options might deliver better returns—particularly UT Austin ($47,972) or University of Houston ($42,472), which offer significantly higher starting salaries.

For parents weighing this option, Texas State provides a relatively safe bet with reasonable debt levels and steady earnings growth, making it a solid backup choice. But if your child can gain admission to more competitive Texas programs, the extra $2,000-7,000 in starting salary could justify the additional effort, especially given the strong job market for communications professionals in major Texas cities.

Where Texas State University Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Earnings Distribution

How Texas State University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Texas State University$40,411$50,780+26%
Texas Christian University$48,053$66,005+37%
The University of Texas at Austin$47,972$65,345+36%
Southern Methodist University$51,828$65,215+26%
Texas Tech University$41,023$51,556+26%

Compare to Similar Programs in Texas

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Texas (24 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Texas State UniversitySan Marcos$11,450$40,411$50,780$21,7640.54
Southern Methodist UniversityDallas$64,460$51,828$65,215$19,7500.38
Texas Christian UniversityFort Worth$57,220$48,053$66,005$24,1480.50
The University of Texas at AustinAustin$11,678$47,972$65,345$20,9950.44
University of HoustonHouston$9,711$42,472$49,794$23,8000.56
The University of Texas at ArlingtonArlington$11,728$41,703$50,879$22,6390.54
National Median$39,794$24,6250.62

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Texas State University, approximately 36% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 443 graduates with reported earnings and 447 graduates with debt data. Small samples may not be representative.