Public Relations, Advertising, and Applied Communication at The University of Texas at El Paso
Bachelor's Degree
utep.eduAnalysis
UTEP's communications program produces earnings that fall significantly below both state and national benchmarks—starting at $33,280 versus $41,363 statewide and $39,794 nationally. Among Texas's 24 programs in this field, it ranks at the 25th percentile, meaning three-quarters of similar programs deliver stronger early-career outcomes. The gap is substantial: graduates from UT Austin's program earn nearly 50% more in their first year, while even mid-tier options like UT Arlington outpace UTEP by $8,400 annually.
The debt picture offers some relief—at $22,000, it's below both state and national medians, resulting in a manageable 0.66 debt-to-earnings ratio. The 21% earnings growth to $40,270 by year four shows graduates aren't stuck at entry level. However, even after four years, earnings remain below what peers at other Texas schools make in year one. For context, UTEP serves a predominantly working-class student body (61% receive Pell grants) in a lower-cost border community, which partly explains the earnings gap.
The practical reality: this program provides access to a communications degree at reasonable debt levels, but graduates face a significant earnings disadvantage compared to state peers. If your child has options at UT Austin, Houston, or even UT Arlington, those programs offer substantially better financial returns. UTEP makes sense primarily for students prioritizing staying in El Paso or those for whom the open admission policy provides necessary access to higher education.
Where The University of Texas at El Paso Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How The University of Texas at El Paso graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| The University of Texas at El Paso | $33,280 | $40,270 | +21% |
| Texas Christian University | $48,053 | $66,005 | +37% |
| The University of Texas at Austin | $47,972 | $65,345 | +36% |
| Southern Methodist University | $51,828 | $65,215 | +26% |
| Texas Tech University | $41,023 | $51,556 | +26% |
Compare to Similar Programs in Texas
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Texas (24 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $9,744 | $33,280 | $40,270 | $22,000 | 0.66 | |
| $64,460 | $51,828 | $65,215 | $19,750 | 0.38 | |
| $57,220 | $48,053 | $66,005 | $24,148 | 0.50 | |
| $11,678 | $47,972 | $65,345 | $20,995 | 0.44 | |
| $9,711 | $42,472 | $49,794 | $23,800 | 0.56 | |
| $11,728 | $41,703 | $50,879 | $22,639 | 0.54 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At The University of Texas at El Paso, approximately 61% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 104 graduates with reported earnings and 116 graduates with debt data. Small samples may not be representative.