Public Relations, Advertising, and Applied Communication at The University of Texas at El Paso
Bachelor's Degree
Analysis
UTEP's communications program produces earnings that fall significantly below both state and national benchmarks—starting at $33,280 versus $41,363 statewide and $39,794 nationally. Among Texas's 24 programs in this field, it ranks at the 25th percentile, meaning three-quarters of similar programs deliver stronger early-career outcomes. The gap is substantial: graduates from UT Austin's program earn nearly 50% more in their first year, while even mid-tier options like UT Arlington outpace UTEP by $8,400 annually.
The debt picture offers some relief—at $22,000, it's below both state and national medians, resulting in a manageable 0.66 debt-to-earnings ratio. The 21% earnings growth to $40,270 by year four shows graduates aren't stuck at entry level. However, even after four years, earnings remain below what peers at other Texas schools make in year one. For context, UTEP serves a predominantly working-class student body (61% receive Pell grants) in a lower-cost border community, which partly explains the earnings gap.
The practical reality: this program provides access to a communications degree at reasonable debt levels, but graduates face a significant earnings disadvantage compared to state peers. If your child has options at UT Austin, Houston, or even UT Arlington, those programs offer substantially better financial returns. UTEP makes sense primarily for students prioritizing staying in El Paso or those for whom the open admission policy provides necessary access to higher education.
Where The University of Texas at El Paso Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How The University of Texas at El Paso graduates compare to all programs nationally
The University of Texas at El Paso graduates earn $33k, placing them in the 13th percentile of all public relations, advertising, and applied communication bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Texas
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Texas (24 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| The University of Texas at El Paso | $33,280 | $40,270 | $22,000 | 0.66 |
| Southern Methodist University | $51,828 | $65,215 | $19,750 | 0.38 |
| Texas Christian University | $48,053 | $66,005 | $24,148 | 0.50 |
| The University of Texas at Austin | $47,972 | $65,345 | $20,995 | 0.44 |
| University of Houston | $42,472 | $49,794 | $23,800 | 0.56 |
| The University of Texas at Arlington | $41,703 | $50,879 | $22,639 | 0.54 |
| National Median | $39,794 | — | $24,625 | 0.62 |
Other Public Relations, Advertising, and Applied Communication Programs in Texas
Compare tuition, earnings, and debt across Texas schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Southern Methodist University Dallas | $64,460 | $51,828 | $19,750 |
| Texas Christian University Fort Worth | $57,220 | $48,053 | $24,148 |
| The University of Texas at Austin Austin | $11,678 | $47,972 | $20,995 |
| University of Houston Houston | $9,711 | $42,472 | $23,800 |
| The University of Texas at Arlington Arlington | $11,728 | $41,703 | $22,639 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At The University of Texas at El Paso, approximately 61% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 104 graduates with reported earnings and 116 graduates with debt data. Small samples may not be representative.