Analysis
A first-year salary in the low $40,000s marks decent entry-level territory for marketing roles, though comparable programs nationally suggest a relatively narrow earning spread—the top quarter only reaches about $44,000. What matters more here is the debt load: at an estimated $15,597, Union College's figure sits notably below both the national and state median of $19,149 for associate programs in marketing. That translates to roughly four months of gross first-year earnings, a manageable starting point for graduates entering fields like sales support, digital marketing assistance, or retail management.
The challenge with two-year marketing credentials is that many entry positions don't require formal degrees, while advancement often demands a bachelor's. This creates a practical fork in the road: graduates may find themselves competing with high school diploma holders for initial roles, or realizing they need to continue their education to access management tracks. The relatively low debt burden makes Union College a less risky launching pad if your child plans to transfer credits toward a four-year program, but as a terminal credential, the return on investment depends heavily on quickly landing work that values the associate degree.
Given that these figures come from peer programs rather than Union College's specific outcomes, request placement data directly from the school—where do their marketing graduates actually work, and how many transfer versus enter the workforce? The debt number looks favorable, but the career pathway needs clarity before committing.
Where UCNJ Union College of Union County New Jersey Stands
Earnings vs. debt across all marketing associates's programs nationally
Compare to Similar Programs Nationally
Marketing associates's programs at top institutions nationally
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $5,280 | $41,955* | — | $15,597* | — | |
| $4,448 | $48,724* | $46,865 | $14,943* | 0.31 | |
| $16,450 | $45,084* | — | $22,546* | 0.50 | |
| $4,058 | $44,748* | — | $19,652* | 0.44 | |
| $10,899 | $44,293* | $44,488 | $27,167* | 0.61 | |
| $15,117 | $44,293* | $44,488 | $27,167* | 0.61 | |
| National Median | — | $41,955* | — | $19,149* | 0.46 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At UCNJ Union College of Union County New Jersey, approximately 44% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 18 similar programs. Actual outcomes may vary.