Analysis
A debt-to-earnings ratio of 0.65 sits in uncomfortable territory—not catastrophic, but certainly worth scrutinizing when the figures themselves are estimates. Similar marketing associate's programs nationally suggest first-year earnings around $42,000, while the estimated debt load here of $27,000 runs about $8,000 above the typical national figure for this credential. That gap matters. Even if the earnings estimate proves accurate, you're looking at roughly eight months of pre-tax income needed to cover the debt—manageable for some, but tighter than ideal for an associate's degree that's supposed to be the affordable pathway.
The challenge is that without actual graduate outcomes from this specific program, you're betting on whether UAT's technology-focused environment translates into higher-than-typical marketing salaries that would justify the premium debt load. The school serves a predominantly lower-income student body (58% on Pell grants), which makes that debt burden even more consequential. Marketing associate's degrees can launch solid careers in digital marketing, social media management, or sales support roles, but they're also among the more variable outcomes in business education—success often depends heavily on individual hustle and portfolio development rather than the credential itself.
Before committing, get concrete answers from UAT about where their marketing graduates actually land and what they earn. Without verifiable outcomes from this program, you're essentially paying above-market prices based on hope rather than evidence.
Where University of Advancing Technology Stands
Earnings vs. debt across all marketing associates's programs nationally
Compare to Similar Programs Nationally
Marketing associates's programs at top institutions nationally
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $19,430 | $41,955* | — | $27,167* | — | |
| $4,448 | $48,724* | $46,865 | $14,943* | 0.31 | |
| $16,450 | $45,084* | — | $22,546* | 0.50 | |
| $4,058 | $44,748* | — | $19,652* | 0.44 | |
| $10,899 | $44,293* | $44,488 | $27,167* | 0.61 | |
| $15,117 | $44,293* | $44,488 | $27,167* | 0.61 | |
| National Median | — | $41,955* | — | $19,149* | 0.46 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Advancing Technology, approximately 58% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 18 similar programs. Actual outcomes may vary.