Analysis
An associate's degree in Marketing from the University of Akron shows estimated first-year earnings of $42,000—considerably higher than the $32,700 median for Ohio's marketing associate programs. That state figure comes from Cincinnati State, and if Akron's marketing graduates truly earn about $10,000 more in their first year, it would represent a meaningful advantage. However, these earnings are projected from national data rather than tracked outcomes for Akron graduates specifically, so treat that comparison cautiously.
The estimated debt load of $15,600 is manageable, producing a debt-to-earnings ratio of 0.37—well below the 1.0 threshold where repayment typically becomes burdensome. If the earnings estimate holds, graduates would owe roughly five months of their first-year salary, which most can handle comfortably. The debt figure is also notably lower than both state and national benchmarks for marketing associate programs, suggesting Akron keeps costs reasonable even if precise graduate outcomes remain uncertain.
The core question is whether an associate's degree provides sufficient differentiation in marketing, where many entry-level positions favor bachelor's holders. If this serves as a stepping stone toward further education or provides specific skills for immediate employment in Northeast Ohio's market, the financial setup looks sound. But confirm what jobs Akron's marketing associate graduates actually land—without verified placement data, you're making assumptions about both earnings potential and career trajectory.
Where University of Akron Main Campus Stands
Earnings vs. debt across all marketing associates's programs nationally
Compare to Similar Programs in Ohio
Marketing associates's programs at peer institutions in Ohio (21 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $12,799 | $41,955* | — | $15,597* | — | |
| $5,400 | $32,668* | — | $18,341* | 0.56 | |
| National Median | — | $41,955* | — | $19,149* | 0.46 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Akron Main Campus, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 18 similar programs. Actual outcomes may vary.