Analysis
University of Indianapolis graduates start modestly but see strong earnings growth—climbing 35% from $45,095 to $60,775 over four years. That trajectory matters because the year-four figure catches up to Butler's outcomes and significantly exceeds the state median. The catch: Indiana marketing programs generally outperform this school's first-year salaries, ranking in just the 40th percentile statewide, which means graduates here launch behind peers from Purdue or Notre Dame but eventually close much of that gap.
The debt load of $22,312 is reasonable—below both state and national medians—resulting in a manageable debt-to-earnings ratio of 0.49. With 36% of students receiving Pell grants, this accessibility matters. Parents should recognize they're not paying for elite placement (Notre Dame grads start at $64k), but they're also not shouldering elite debt while getting a degree that demonstrates clear earning potential by mid-career.
The practical takeaway: This program works best for students who can weather a slower launch and benefit from that steady growth curve. If your student needs immediate high earnings to manage debt or wants to stay competitive with Indiana's top-tier programs right out of college, the initial gap may be frustrating. But for families prioritizing affordability and longer-term outcomes, the four-year picture tells a more compelling story than that first paycheck suggests.
Where University of Indianapolis Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How University of Indianapolis graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Indianapolis | $45,095 | $60,775 | +35% |
| University of Notre Dame | $63,906 | $73,166 | +14% |
| Trine University-Regional/Non-Traditional Campuses | $51,244 | $63,152 | +23% |
| Trine University | $51,244 | $63,152 | +23% |
| Butler University | $60,438 | $61,624 | +2% |
Compare to Similar Programs in Indiana
Marketing bachelors's programs at peer institutions in Indiana (27 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $36,136 | $45,095 | $60,775 | $22,312 | 0.49 | |
| $62,693 | $63,906 | $73,166 | $19,000 | 0.30 | |
| $45,980 | $60,438 | $61,624 | $26,000 | 0.43 | |
| $9,992 | $56,668 | — | $19,264 | 0.34 | |
| $35,600 | $51,244 | $63,152 | — | — | |
| $9,576 | $51,244 | $63,152 | — | — | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Indianapolis, approximately 36% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 35 graduates with reported earnings and 41 graduates with debt data. Small samples may not be representative.