Public Relations, Advertising, and Applied Communication at University of Mary Hardin-Baylor
Bachelor's Degree
go.umhb.eduAnalysis
In Texas, communications and PR programs show considerable variation in outcomes, with top performers like SMU and UT Austin producing first-year earnings in the high $40,000s to low $50,000s. Based on comparable programs across the state, University of Mary Hardin-Baylor's program suggests earnings around $41,363—landing squarely at the state median but well behind the state's elite institutions. The estimated debt of $25,832 translates to a 0.62 debt-to-earnings ratio, meaning graduates would owe roughly 7.5 months of their first year's salary. That's manageable compared to many fields, though not exactly a bargain given the earnings plateau.
The challenge here is understanding where UMHB specifically fits within that Texas range. With a 95% admission rate and serving a substantial population of Pell-eligible students (37%), this isn't competing directly with UT Austin or TCU for the same applicant pool. Similar programs statewide suggest moderate earnings potential, but without actual outcome data from this campus, you're essentially betting on the typical Texas communications graduate experience rather than evidence from UMHB's specific alumni network, internship partnerships, or curriculum strength.
For a family weighing this investment, the debt load appears reasonable if—and this is the critical if—the actual outcomes align with peer programs. The gap between state programs is significant enough ($10,000+ separates the median from top performers) that investigating UMHB's specific career services, alumni placement, and employer relationships becomes essential before committing.
Where University of Mary Hardin-Baylor Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Texas
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Texas (24 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $33,150 | $41,363* | — | $25,832* | — | |
| $64,460 | $51,828* | $65,215 | $19,750* | 0.38 | |
| $57,220 | $48,053* | $66,005 | $24,148* | 0.50 | |
| $11,678 | $47,972* | $65,345 | $20,995* | 0.44 | |
| $9,711 | $42,472* | $49,794 | $23,800* | 0.56 | |
| $11,728 | $41,703* | $50,879 | $22,639* | 0.54 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Mary Hardin-Baylor, approximately 37% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 10 similar programs in TX. Actual outcomes may vary.