Public Relations, Advertising, and Applied Communication at University of North Texas
Bachelor's Degree
unt.eduAnalysis
Similar communications programs across Texas suggest first-year earnings around $41,000 with debt near $22,000—a manageable 0.53 ratio that puts graduates in a reasonable position to handle repayment. These figures, derived from peer programs statewide, place UNT's offering right at the state median for this field, which itself runs slightly above the national benchmark of about $40,000.
The estimated debt load is notably lower than the national median of $24,625, potentially reflecting UNT's status as a public university serving a significant population of Pell-eligible students. Based on comparable programs, graduates would face monthly loan payments around $240, consuming roughly 7% of gross monthly income—well within the conventional affordability threshold. The fact that more selective Texas programs like SMU and UT Austin show earnings in the $48,000-$52,000 range suggests that for communications majors, institutional prestige and network effects matter.
What parents should weigh here is whether the mid-tier earnings trajectory justifies even moderate debt. Communications is notoriously competitive, and breaking into higher-paying roles often requires internships, portfolio development, and strategic networking—factors these estimates can't capture. If your student can keep total borrowing below this $22,000 estimate through scholarships or part-time work, the financial risk remains contained. Beyond that threshold, you're betting on outcomes better than what peer programs typically deliver.
Where University of North Texas Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Texas
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Texas (24 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $11,164 | $41,363* | — | $21,764* | — | |
| $64,460 | $51,828* | $65,215 | $19,750* | 0.38 | |
| $57,220 | $48,053* | $66,005 | $24,148* | 0.50 | |
| $11,678 | $47,972* | $65,345 | $20,995* | 0.44 | |
| $9,711 | $42,472* | $49,794 | $23,800* | 0.56 | |
| $11,728 | $41,703* | $50,879 | $22,639* | 0.54 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of North Texas, approximately 36% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 10 similar programs in TX. Actual outcomes may vary.