Analysis
Marketing programs in Indiana cluster tightly around $47,000 in first-year earnings, and comparable programs at similar institutions suggest University of Saint Francis graduates likely start near this state median. That puts this program squarely in the middle of the packβwell behind Indiana's elite schools like Notre Dame ($64,000) and Purdue ($57,000), but tracking with what most marketing programs actually deliver. The estimated $26,000 debt load, while not trivial, stays below the danger zone at about half of first year earnings.
The real question is whether Saint Francis's near-open admission (98%) and accessible price point makes it a practical pathway for students who might not gain entry to more selective programs. For a family evaluating this against Indiana's higher-tier marketing programs, the earnings gap is realβpotentially $10,000-15,000 annually compared to Butler or Purdue. However, for students prioritizing staying local in Fort Wayne or needing a less competitive admission environment, these estimated figures suggest manageable debt relative to earning potential. The 43% Pell grant population indicates the school serves many students for whom accessibility matters as much as outcome optimization.
The upside here is reasonable debt management rather than exceptional earning power. With peer programs suggesting modest but stable career starts, this program appears positioned as a viable option for students seeking a straightforward path into marketing careers without overextending financially.
Where University of Saint Francis-Fort Wayne Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Indiana
Marketing bachelors's programs at peer institutions in Indiana (27 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $35,420 | $47,326* | β | $26,000* | β | |
| $62,693 | $63,906* | $73,166 | $19,000* | 0.30 | |
| $45,980 | $60,438* | $61,624 | $26,000* | 0.43 | |
| $9,992 | $56,668* | β | $19,264* | 0.34 | |
| $35,600 | $51,244* | $63,152 | β* | β | |
| $9,576 | $51,244* | $63,152 | β* | β | |
| National Median | β | $44,728* | β | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Saint Francis-Fort Wayne, approximately 43% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 18 similar programs in IN. Actual outcomes may vary.