Public Relations, Advertising, and Applied Communication at University of San Francisco
Bachelor's Degree
usfca.eduAnalysis
The University of San Francisco's communications program starts rough but transforms dramatically—graduates earning $37,856 in year one see their income soar to $86,425 by year four, a 128% jump that ranks among the strongest growth trajectories in the field. That initial salary sits below both California's median ($39,470) and ranks in just the 40th percentile statewide, but something clearly clicks for graduates after those first uncertain months in the job market.
The $23,250 debt load is manageable relative to that first-year salary, and it becomes almost negligible once earnings hit their stride. Among California's 17 programs, USF graduates land in the middle of the pack initially but appear to leverage the school's San Francisco location and alumni network into significantly higher-paying roles over time. Still, top performers like National University and USC show their graduates can achieve $50,000+ straight out of college, suggesting USF students may be trading early stability for later momentum.
For families who can weather 2-3 years of below-market earnings, this path could work—particularly for students who thrive in delayed-gratification scenarios and can afford to start in lower-paying entry positions. But if your child needs immediate earning power or can't absorb that initial earnings gap, programs with stronger year-one outcomes deserve serious consideration.
Where University of San Francisco Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How University of San Francisco graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of San Francisco | $37,856 | $86,425 | +128% |
| University of Southern California | $50,041 | $70,999 | +42% |
| Pepperdine University | $45,988 | $64,905 | +41% |
| San Diego State University | $44,197 | $62,118 | +41% |
| Chapman University | $40,141 | $60,270 | +50% |
Compare to Similar Programs in California
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in California (17 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $58,222 | $37,856 | $86,425 | $23,250 | 0.61 | |
| $13,320 | $50,070 | — | $30,622 | 0.61 | |
| $68,237 | $50,041 | $70,999 | $20,251 | 0.40 | |
| $66,742 | $45,988 | $64,905 | $26,000 | 0.57 | |
| $8,290 | $44,197 | $62,118 | $17,038 | 0.39 | |
| $62,784 | $40,141 | $60,270 | $22,625 | 0.56 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of San Francisco, approximately 27% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 37 graduates with reported earnings and 37 graduates with debt data. Small samples may not be representative.