Median Earnings (1yr)
$37,856
38th percentile (40th in CA)
Median Debt
$23,250
6% below national median
Debt-to-Earnings
0.61
Manageable
Sample Size
37
Adequate data

Analysis

The University of San Francisco's communications program starts rough but transforms dramatically—graduates earning $37,856 in year one see their income soar to $86,425 by year four, a 128% jump that ranks among the strongest growth trajectories in the field. That initial salary sits below both California's median ($39,470) and ranks in just the 40th percentile statewide, but something clearly clicks for graduates after those first uncertain months in the job market.

The $23,250 debt load is manageable relative to that first-year salary, and it becomes almost negligible once earnings hit their stride. Among California's 17 programs, USF graduates land in the middle of the pack initially but appear to leverage the school's San Francisco location and alumni network into significantly higher-paying roles over time. Still, top performers like National University and USC show their graduates can achieve $50,000+ straight out of college, suggesting USF students may be trading early stability for later momentum.

For families who can weather 2-3 years of below-market earnings, this path could work—particularly for students who thrive in delayed-gratification scenarios and can afford to start in lower-paying entry positions. But if your child needs immediate earning power or can't absorb that initial earnings gap, programs with stronger year-one outcomes deserve serious consideration.

Where University of San Francisco Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

University of San FranciscoOther public relations, advertising, and applied communication programs

Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.

Earnings Distribution

How University of San Francisco graduates compare to all programs nationally

University of San Francisco graduates earn $38k, placing them in the 38th percentile of all public relations, advertising, and applied communication bachelors programs nationally.

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.

Compare to Similar Programs in California

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in California (17 total in state)

SchoolEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of San Francisco$37,856$86,425$23,2500.61
National University$50,070—$30,6220.61
University of Southern California$50,041$70,999$20,2510.40
Pepperdine University$45,988$64,905$26,0000.57
San Diego State University$44,197$62,118$17,0380.39
Chapman University$40,141$60,270$22,6250.56
National Median$39,794—$24,6250.62

Other Public Relations, Advertising, and Applied Communication Programs in California

Compare tuition, earnings, and debt across California schools

SchoolIn-State TuitionEarnings (1yr)Debt
National University
San Diego
$13,320$50,070$30,622
University of Southern California
Los Angeles
$68,237$50,041$20,251
Pepperdine University
Malibu
$66,742$45,988$26,000
San Diego State University
San Diego
$8,290$44,197$17,038
Chapman University
Orange
$62,784$40,141$22,625

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of San Francisco, approximately 27% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 37 graduates with reported earnings and 37 graduates with debt data. Small samples may not be representative.