2026 ROI Award Winner
Median Earnings (1yr)
$37,856
38th percentile
40th percentile in California
Median Debt
$23,250
6% below national median

Analysis

The University of San Francisco's communications program starts rough but transforms dramatically—graduates earning $37,856 in year one see their income soar to $86,425 by year four, a 128% jump that ranks among the strongest growth trajectories in the field. That initial salary sits below both California's median ($39,470) and ranks in just the 40th percentile statewide, but something clearly clicks for graduates after those first uncertain months in the job market.

The $23,250 debt load is manageable relative to that first-year salary, and it becomes almost negligible once earnings hit their stride. Among California's 17 programs, USF graduates land in the middle of the pack initially but appear to leverage the school's San Francisco location and alumni network into significantly higher-paying roles over time. Still, top performers like National University and USC show their graduates can achieve $50,000+ straight out of college, suggesting USF students may be trading early stability for later momentum.

For families who can weather 2-3 years of below-market earnings, this path could work—particularly for students who thrive in delayed-gratification scenarios and can afford to start in lower-paying entry positions. But if your child needs immediate earning power or can't absorb that initial earnings gap, programs with stronger year-one outcomes deserve serious consideration.

Where University of San Francisco Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Earnings Distribution

How University of San Francisco graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
University of San Francisco$37,856$86,425+128%
University of Southern California$50,041$70,999+42%
Pepperdine University$45,988$64,905+41%
San Diego State University$44,197$62,118+41%
Chapman University$40,141$60,270+50%

Compare to Similar Programs in California

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in California (17 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of San FranciscoSan Francisco$58,222$37,856$86,425$23,2500.61
National UniversitySan Diego$13,320$50,070—$30,6220.61
University of Southern CaliforniaLos Angeles$68,237$50,041$70,999$20,2510.40
Pepperdine UniversityMalibu$66,742$45,988$64,905$26,0000.57
San Diego State UniversitySan Diego$8,290$44,197$62,118$17,0380.39
Chapman UniversityOrange$62,784$40,141$60,270$22,6250.56
National Median—$39,794—$24,6250.62

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of San Francisco, approximately 27% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 37 graduates with reported earnings and 37 graduates with debt data. Small samples may not be representative.