Analysis
University of Wisconsin-Green Bay's communication program sits in an unusual position: it outperforms the national median by $3,000, yet lags behind most other Wisconsin public universities. At $37,807 starting, graduates earn less than their in-state peers at UW-Oshkosh, UW-Eau Claire, and UW-La Crosse—all schools with similar admission profiles. Within Wisconsin's 27 communication programs, this ranks only in the 40th percentile, despite being part of the respected UW system.
The debt picture offers some relief. At $24,625, it's slightly below both state and national medians, creating a manageable 0.65 debt-to-earnings ratio that graduates can typically handle. However, earnings barely budge over the first four years—just $438 of growth—which means students hit their earning ceiling quickly. This stagnation is concerning for a field where career progression and networking typically drive meaningful salary increases.
For Wisconsin families, this creates a straightforward calculus. If your child is set on UW-Green Bay for other reasons (location, campus culture, specific faculty), the communication program won't saddle them with crushing debt. But if earnings potential matters and they can access other UW campuses, programs at Oshkosh or Eau Claire deliver 7-8% higher starting salaries for comparable tuition costs. The green light here is conditional: financially reasonable, but not the system's strongest option for this major.
Where University of Wisconsin-Green Bay Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How University of Wisconsin-Green Bay graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Wisconsin-Green Bay | $37,807 | $38,245 | +1% |
| University of Wisconsin-La Crosse | $40,293 | $50,597 | +26% |
| University of Wisconsin-Madison | $37,286 | $50,226 | +35% |
| University of Wisconsin-Eau Claire | $40,333 | $49,483 | +23% |
| Marquette University | $36,443 | $49,182 | +35% |
Compare to Similar Programs in Wisconsin
Communication and Media Studies bachelors's programs at peer institutions in Wisconsin (27 total in state)
Scroll to see more →
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $8,342 | $37,807 | $38,245 | $24,625 | 0.65 | |
| $34,850 | $42,950 | $45,470 | $23,250 | 0.54 | |
| $8,487 | $41,371 | $41,681 | $28,500 | 0.69 | |
| $8,212 | $40,673 | $47,265 | $26,534 | 0.65 | |
| $9,277 | $40,333 | $49,483 | $22,730 | 0.56 | |
| $9,651 | $40,293 | $50,597 | $24,455 | 0.61 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Wisconsin-Green Bay, approximately 23% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 60 graduates with reported earnings and 60 graduates with debt data. Small samples may not be representative.