Analysis
UW-Madison's Communication and Media Studies program starts graduates at $37,286βbelow what smaller UW campuses achieve and landing in the 40th percentile among Wisconsin programs. That's a surprising outcome for a flagship university with a 1402 average SAT score. Graduates from UW-Superior and UW-Oshkosh consistently out-earn Madison grads, even four years out, suggesting the Madison name doesn't translate to premium compensation in this field.
The silver lining is strong earnings momentum. The 35% jump from year one to year four ($50,226) demonstrates that Madison grads eventually catch up, and the debt load of $23,250 is manageableβlower than both state and national medians. The 0.62 debt-to-earnings ratio means graduates owe less than two-thirds of their first year's salary, which is workable even during the leaner early years.
For Wisconsin families, this creates an interesting calculation. If your child could get into smaller UW system schools that deliver higher starting salaries with similar or lower debt, those might offer better immediate returns. But if Madison's broader alumni network and research opportunities matter for long-term career plans, the eventual earnings growth suggests the slower start isn't permanent. Just don't expect the flagship premium to show up in those first paychecks.
Where University of Wisconsin-Madison Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How University of Wisconsin-Madison graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Wisconsin-Madison | $37,286 | $50,226 | +35% |
| University of Wisconsin-La Crosse | $40,293 | $50,597 | +26% |
| University of Wisconsin-Eau Claire | $40,333 | $49,483 | +23% |
| Marquette University | $36,443 | $49,182 | +35% |
| University of Wisconsin-Whitewater | $39,367 | $48,323 | +23% |
Compare to Similar Programs in Wisconsin
Communication and Media Studies bachelors's programs at peer institutions in Wisconsin (27 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $11,205 | $37,286 | $50,226 | $23,250 | 0.62 | |
| $34,850 | $42,950 | $45,470 | $23,250 | 0.54 | |
| $8,487 | $41,371 | $41,681 | $28,500 | 0.69 | |
| $8,212 | $40,673 | $47,265 | $26,534 | 0.65 | |
| $9,277 | $40,333 | $49,483 | $22,730 | 0.56 | |
| $9,651 | $40,293 | $50,597 | $24,455 | 0.61 | |
| National Median | β | $34,959 | β | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Wisconsin-Madison, approximately 15% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 218 graduates with reported earnings and 195 graduates with debt data. Small samples may not be representative.