Median Earnings (1yr)
$37,286
62nd percentile
40th percentile in Wisconsin
Median Debt
$23,250
7% below national median

Analysis

UW-Madison's Communication and Media Studies program starts graduates at $37,286β€”below what smaller UW campuses achieve and landing in the 40th percentile among Wisconsin programs. That's a surprising outcome for a flagship university with a 1402 average SAT score. Graduates from UW-Superior and UW-Oshkosh consistently out-earn Madison grads, even four years out, suggesting the Madison name doesn't translate to premium compensation in this field.

The silver lining is strong earnings momentum. The 35% jump from year one to year four ($50,226) demonstrates that Madison grads eventually catch up, and the debt load of $23,250 is manageableβ€”lower than both state and national medians. The 0.62 debt-to-earnings ratio means graduates owe less than two-thirds of their first year's salary, which is workable even during the leaner early years.

For Wisconsin families, this creates an interesting calculation. If your child could get into smaller UW system schools that deliver higher starting salaries with similar or lower debt, those might offer better immediate returns. But if Madison's broader alumni network and research opportunities matter for long-term career plans, the eventual earnings growth suggests the slower start isn't permanent. Just don't expect the flagship premium to show up in those first paychecks.

Where University of Wisconsin-Madison Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How University of Wisconsin-Madison graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
University of Wisconsin-Madison$37,286$50,226+35%
University of Wisconsin-La Crosse$40,293$50,597+26%
University of Wisconsin-Eau Claire$40,333$49,483+23%
Marquette University$36,443$49,182+35%
University of Wisconsin-Whitewater$39,367$48,323+23%

Compare to Similar Programs in Wisconsin

Communication and Media Studies bachelors's programs at peer institutions in Wisconsin (27 total in state)

Scroll to see more β†’

SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of Wisconsin-MadisonMadison$11,205$37,286$50,226$23,2500.62
Edgewood CollegeMadison$34,850$42,950$45,470$23,2500.54
University of Wisconsin-SuperiorSuperior$8,487$41,371$41,681$28,5000.69
University of Wisconsin-OshkoshOshkosh$8,212$40,673$47,265$26,5340.65
University of Wisconsin-Eau ClaireEau Claire$9,277$40,333$49,483$22,7300.56
University of Wisconsin-La CrosseLa Crosse$9,651$40,293$50,597$24,4550.61
National Medianβ€”$34,959β€”$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Wisconsin-Madison, approximately 15% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 218 graduates with reported earnings and 195 graduates with debt data. Small samples may not be representative.