Analysis
UW-Milwaukee's Communication and Media Studies program produces earnings that outpace the national average by a solid margin, with graduates earning $38,040 in their first year compared to the national median of $34,959. However, within Wisconsin's competitive landscape, this program ranks in just the 40th percentile—meaning 60% of similar programs in the state deliver better starting salaries. With debt levels essentially matching state and national norms at $26,000, the 0.68 debt-to-earnings ratio represents a manageable financial burden.
The earnings trajectory shows steady growth, with salaries increasing 16% to nearly $44,000 by year four. While this progression is encouraging, it's worth noting that several other UW system schools—including Superior, Oshkosh, and Eau Claire—start their graduates at higher salaries, potentially widening the earnings gap over time.
For families considering this program, the numbers suggest a reasonable investment that performs above national standards but trails many in-state alternatives. If your child is drawn to UW-Milwaukee specifically for its urban setting or other program features, the financial picture won't derail their future. However, if maximizing early career earnings is the priority, exploring other UW campuses might yield better returns on the same degree investment.
Where University of Wisconsin-Milwaukee Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How University of Wisconsin-Milwaukee graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Wisconsin-Milwaukee | $38,040 | $43,995 | +16% |
| University of Wisconsin-La Crosse | $40,293 | $50,597 | +26% |
| University of Wisconsin-Madison | $37,286 | $50,226 | +35% |
| University of Wisconsin-Eau Claire | $40,333 | $49,483 | +23% |
| Marquette University | $36,443 | $49,182 | +35% |
Compare to Similar Programs in Wisconsin
Communication and Media Studies bachelors's programs at peer institutions in Wisconsin (27 total in state)
Scroll to see more →
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $10,020 | $38,040 | $43,995 | $26,000 | 0.68 | |
| $34,850 | $42,950 | $45,470 | $23,250 | 0.54 | |
| $8,487 | $41,371 | $41,681 | $28,500 | 0.69 | |
| $8,212 | $40,673 | $47,265 | $26,534 | 0.65 | |
| $9,277 | $40,333 | $49,483 | $22,730 | 0.56 | |
| $9,651 | $40,293 | $50,597 | $24,455 | 0.61 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Wisconsin-Milwaukee, approximately 30% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 392 graduates with reported earnings and 416 graduates with debt data. Small samples may not be representative.