Analysis
UW-Parkside's Communication and Media Studies program delivers completely flat earnings—graduates make essentially the same $37,000 whether they've been working one year or four. That's unusual and worth noting, though the debt load of $26,000 means graduates start with a manageable 0.70 debt-to-earnings ratio. The program outperforms the national median by about $2,000, but sits solidly in the middle of Wisconsin's competitive landscape—ranking in just the 40th percentile statewide.
The real concern is what happens after that first year. While graduates from other Wisconsin programs see their earnings climb into the low $40,000s, UW-Parkside alumni remain stuck around $37,000. This isn't necessarily a reflection of the program quality—Communication graduates often need to build skills and networks over time—but it suggests graduates may be finding roles with limited advancement or staying in entry-level positions longer than peers from higher-ranked state programs.
For families looking at Wisconsin public universities, this program costs less in debt than most ($26,000 versus the state median of nearly $26,000), which matters. But with five other UW System schools producing graduates who earn $3,000-$6,000 more annually by year four, the earnings gap compounds quickly. If your student is set on communications and staying in Wisconsin, they should compare the full cost of attendance across UW campuses—the higher-earning programs might justify slightly higher sticker prices.
Where University of Wisconsin-Parkside Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How University of Wisconsin-Parkside graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Wisconsin-Parkside | $37,107 | $37,067 | -0% |
| University of Wisconsin-La Crosse | $40,293 | $50,597 | +26% |
| University of Wisconsin-Madison | $37,286 | $50,226 | +35% |
| University of Wisconsin-Eau Claire | $40,333 | $49,483 | +23% |
| Marquette University | $36,443 | $49,182 | +35% |
Compare to Similar Programs in Wisconsin
Communication and Media Studies bachelors's programs at peer institutions in Wisconsin (27 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $7,855 | $37,107 | $37,067 | $26,000 | 0.70 | |
| $34,850 | $42,950 | $45,470 | $23,250 | 0.54 | |
| $8,487 | $41,371 | $41,681 | $28,500 | 0.69 | |
| $8,212 | $40,673 | $47,265 | $26,534 | 0.65 | |
| $9,277 | $40,333 | $49,483 | $22,730 | 0.56 | |
| $9,651 | $40,293 | $50,597 | $24,455 | 0.61 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Wisconsin-Parkside, approximately 34% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 43 graduates with reported earnings and 49 graduates with debt data. Small samples may not be representative.