Median Earnings (1yr)
$38,309
68th percentile (60th in WI)
Median Debt
$24,212
3% below national median
Debt-to-Earnings
0.63
Manageable
Sample Size
31
Adequate data

Analysis

UW-River Falls graduates out-earn the typical Wisconsin communications major right from the start, and that advantage widens over time. First-year earnings of $38,309 edge out the state median, and by year four, graduates are pulling in $44,718—a solid 17% bump that suggests career momentum rather than a dead-end entry position. With debt around $24,200, graduates owe just 63 cents for every dollar of first-year income, a manageable ratio that most can handle while building their careers.

The program sits comfortably in the 60th percentile among Wisconsin's 27 communications programs—not spectacular, but reliably above average. It trails several UW System peers (Edgewood and Superior graduates earn roughly $4,000 more initially), but it delivers better outcomes than many private alternatives that saddle students with far heavier debt loads. The moderate sample size means these figures represent a real cohort of graduates, not a statistical fluke.

For families looking at communications degrees, this represents a practical choice: accessible admission standards, in-state tuition benefits, and earnings that beat both state and national medians. Your child won't become wealthy studying communications anywhere, but River Falls positions graduates to earn a decent living without drowning in debt. The key is treating this as a launching pad for specific career paths—marketing, corporate communications, digital media—where those year-four earnings can keep climbing.

Where University of Wisconsin-River Falls Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

University of Wisconsin-River FallsOther communication and media studies programs

Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.

Earnings Distribution

How University of Wisconsin-River Falls graduates compare to all programs nationally

University of Wisconsin-River Falls graduates earn $38k, placing them in the 68th percentile of all communication and media studies bachelors programs nationally.

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.

Compare to Similar Programs in Wisconsin

Communication and Media Studies bachelors's programs at peer institutions in Wisconsin (27 total in state)

SchoolEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of Wisconsin-River Falls$38,309$44,718$24,2120.63
Edgewood College$42,950$45,470$23,2500.54
University of Wisconsin-Superior$41,371$41,681$28,5000.69
University of Wisconsin-Oshkosh$40,673$47,265$26,5340.65
University of Wisconsin-Eau Claire$40,333$49,483$22,7300.56
University of Wisconsin-La Crosse$40,293$50,597$24,4550.61
National Median$34,959—$25,0000.72

Other Communication and Media Studies Programs in Wisconsin

Compare tuition, earnings, and debt across Wisconsin schools

SchoolIn-State TuitionEarnings (1yr)Debt
Edgewood College
Madison
$34,850$42,950$23,250
University of Wisconsin-Superior
Superior
$8,487$41,371$28,500
University of Wisconsin-Oshkosh
Oshkosh
$8,212$40,673$26,534
University of Wisconsin-Eau Claire
Eau Claire
$9,277$40,333$22,730
University of Wisconsin-La Crosse
La Crosse
$9,651$40,293$24,455

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Wisconsin-River Falls, approximately 20% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 31 graduates with reported earnings and 32 graduates with debt data. Small samples may not be representative.