Analysis
UW-River Falls graduates out-earn the typical Wisconsin communications major right from the start, and that advantage widens over time. First-year earnings of $38,309 edge out the state median, and by year four, graduates are pulling in $44,718—a solid 17% bump that suggests career momentum rather than a dead-end entry position. With debt around $24,200, graduates owe just 63 cents for every dollar of first-year income, a manageable ratio that most can handle while building their careers.
The program sits comfortably in the 60th percentile among Wisconsin's 27 communications programs—not spectacular, but reliably above average. It trails several UW System peers (Edgewood and Superior graduates earn roughly $4,000 more initially), but it delivers better outcomes than many private alternatives that saddle students with far heavier debt loads. The moderate sample size means these figures represent a real cohort of graduates, not a statistical fluke.
For families looking at communications degrees, this represents a practical choice: accessible admission standards, in-state tuition benefits, and earnings that beat both state and national medians. Your child won't become wealthy studying communications anywhere, but River Falls positions graduates to earn a decent living without drowning in debt. The key is treating this as a launching pad for specific career paths—marketing, corporate communications, digital media—where those year-four earnings can keep climbing.
Where University of Wisconsin-River Falls Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How University of Wisconsin-River Falls graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Wisconsin-River Falls | $38,309 | $44,718 | +17% |
| University of Wisconsin-La Crosse | $40,293 | $50,597 | +26% |
| University of Wisconsin-Madison | $37,286 | $50,226 | +35% |
| University of Wisconsin-Eau Claire | $40,333 | $49,483 | +23% |
| Marquette University | $36,443 | $49,182 | +35% |
Compare to Similar Programs in Wisconsin
Communication and Media Studies bachelors's programs at peer institutions in Wisconsin (27 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $8,606 | $38,309 | $44,718 | $24,212 | 0.63 | |
| $34,850 | $42,950 | $45,470 | $23,250 | 0.54 | |
| $8,487 | $41,371 | $41,681 | $28,500 | 0.69 | |
| $8,212 | $40,673 | $47,265 | $26,534 | 0.65 | |
| $9,277 | $40,333 | $49,483 | $22,730 | 0.56 | |
| $9,651 | $40,293 | $50,597 | $24,455 | 0.61 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Wisconsin-River Falls, approximately 20% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 31 graduates with reported earnings and 32 graduates with debt data. Small samples may not be representative.