Median Earnings (1yr)
$38,309
68th percentile
60th percentile in Wisconsin
Median Debt
$24,212
3% below national median

Analysis

UW-River Falls graduates out-earn the typical Wisconsin communications major right from the start, and that advantage widens over time. First-year earnings of $38,309 edge out the state median, and by year four, graduates are pulling in $44,718—a solid 17% bump that suggests career momentum rather than a dead-end entry position. With debt around $24,200, graduates owe just 63 cents for every dollar of first-year income, a manageable ratio that most can handle while building their careers.

The program sits comfortably in the 60th percentile among Wisconsin's 27 communications programs—not spectacular, but reliably above average. It trails several UW System peers (Edgewood and Superior graduates earn roughly $4,000 more initially), but it delivers better outcomes than many private alternatives that saddle students with far heavier debt loads. The moderate sample size means these figures represent a real cohort of graduates, not a statistical fluke.

For families looking at communications degrees, this represents a practical choice: accessible admission standards, in-state tuition benefits, and earnings that beat both state and national medians. Your child won't become wealthy studying communications anywhere, but River Falls positions graduates to earn a decent living without drowning in debt. The key is treating this as a launching pad for specific career paths—marketing, corporate communications, digital media—where those year-four earnings can keep climbing.

Where University of Wisconsin-River Falls Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How University of Wisconsin-River Falls graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
University of Wisconsin-River Falls$38,309$44,718+17%
University of Wisconsin-La Crosse$40,293$50,597+26%
University of Wisconsin-Madison$37,286$50,226+35%
University of Wisconsin-Eau Claire$40,333$49,483+23%
Marquette University$36,443$49,182+35%

Compare to Similar Programs in Wisconsin

Communication and Media Studies bachelors's programs at peer institutions in Wisconsin (27 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of Wisconsin-River FallsRiver Falls$8,606$38,309$44,718$24,2120.63
Edgewood CollegeMadison$34,850$42,950$45,470$23,2500.54
University of Wisconsin-SuperiorSuperior$8,487$41,371$41,681$28,5000.69
University of Wisconsin-OshkoshOshkosh$8,212$40,673$47,265$26,5340.65
University of Wisconsin-Eau ClaireEau Claire$9,277$40,333$49,483$22,7300.56
University of Wisconsin-La CrosseLa Crosse$9,651$40,293$50,597$24,4550.61
National Median$34,959$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Wisconsin-River Falls, approximately 20% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 31 graduates with reported earnings and 32 graduates with debt data. Small samples may not be representative.