Analysis
A debt-to-earnings ratio of 0.50 positions this marketing program in reasonable territory—comparable programs nationally suggest graduates earn around $45,000 in their first year while carrying roughly $22,600 in debt. That's half a year's salary, manageable if employment comes quickly. Vermont's small market means limited data points, but Champlain College's reported figure of $42,569 suggests the national benchmark may actually be slightly optimistic for Vermont graduates. With only two schools offering marketing bachelor's degrees in the state, Vermont State faces competition from a well-established alternative.
The 31% Pell grant population indicates this university serves students who need their degrees to deliver financially. Marketing careers can build over time as professionals develop client relationships and industry expertise, but that first-year figure matters when loan payments begin six months after graduation. The national pool of 502 similar programs shows marketing is widely offered, meaning employers have plenty of graduates to choose from—regional connections and internship opportunities during school become crucial differentiators.
For families considering this investment, the estimated numbers suggest neither a red flag nor a standout opportunity. The debt load is modest compared to many bachelor's programs, and if your student can secure employment promptly after graduation at or above the $45,000 mark, the financial fundamentals work. The uncertainty here isn't just about the estimates—it's whether Vermont State's specific program opens enough doors in an increasingly competitive field.
Where Vermont State University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Vermont
Marketing bachelors's programs at peer institutions in Vermont (2 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $11,400 | $44,728* | — | $22,587* | — | |
| $45,550 | $42,569* | — | $24,125* | 0.57 | |
| National Median | — | $44,728* | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Vermont State University, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 502 similar programs. Actual outcomes may vary.